Vatan Notebook - Brand Strategy, Identity, Interior Design - I AM Brand Strategy Consulting in India

by Aarchi Sharma Brand Consultancy & Strategy

Vatan are one of the largest and most forward-looking electronics retailers in Turkey. Vatan asked I-AM to create a niche retail format specifically focused on notebook computers.

I-AM developed a name, brand identity, physical environment
and retail experience for the new format. With an innovative lifestyle-led approach to the window displays, customers are drawn into a highly interactive environment with an intuitive product display. Knowledgeable staff, wearing I-AM designed uniforms, are on hand to help the customer find the perfect notebook for their needs.

The initial test sites have proven a considerable success for Vatan, showing strong sales and attracting new customers. Consequently, I-AM have been commissioned to roll out the new format across 25 new sites in Turkey.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design


P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476



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About Aarchi Sharma Committed     Brand Consultancy & Strategy

316 connections, 3 recommendations, 1,044 honor points.
Joined APSense since, February 2nd, 2016, From Mumbai, India.

Created on Nov 1st 2019 06:14. Viewed 745 times.


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