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Plato - Fashion Brand Strategy, brand consultants, Branding Agency, Logo Design and Brand Positioning Services in India

by Aarchi Sharma Brand Design Company
Aarchi Sharma Senior Brand Design Company
I-AM were enlisted by Ukrainian retail group, MTI, to help overhaul and reposition their range of footwear brands.

Exiting brand, Plato, was positioned as the fast fashion ‘Value’ offer within the group, selling discounted own-brand products and opportunity and clearance lines from famous stock from international brands.

A ‘sale clock’ strategy was implemented in which a time clock
and increasing rates of discount are used to push clearance product through.

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

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Feb 23rd 2018 05:48

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