GraphicDesign

Eastpak - I-AM Mumbai, Brand Identity, Concept design, Project management, Interior Design, Brand Identity Design & Brand Positioning Service in India

by Aarchi Sharma Brand Consultancy & Strategy
Aarchi Sharma Senior   Brand Consultancy &...
I-AM was selected by Deloitte Digital to curate and design a pop-up concept store for their client Eastpak – the global back-pack brand.

The pop-up concept brief was to test digital browsing and shopping within a real store environment with little product on display against the traditional store aesthetic.

In addition I-AM was tasked with creating an experience befitting the young Shoreditch urbanite. A market fully immersed with the latest experiences, technology and pop-up concepts. Our creation had to be enticing enough to draw their interest.

Working closely with the Deloitte team, our designers developed a concept that was focussed on the consumer journey and an experience that would capture the imagination whilst hosting the technology and product required to carry out the six-week trial test.

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

Visit Our Website-:

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https://in.i-amonline.com/case-study/eastpak/
Feb 23rd 2018 04:49

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