Aarchi Sharma   Brand Consultancy &...
I-AM was selected by Deloitte Digital to curate and design a pop-up concept store for their client Eastpak – the global back-pack brand.

The pop-up concept brief was to test digital browsing and shopping within a real store environment with little product on display against the traditional store aesthetic.

In addition I-AM was tasked with creating an experience befitting the young Shoreditch urbanite. A market fully immersed with the latest experiences, technology and pop-up concepts. Our creation had to be enticing enough to draw their interest.

Working closely with the Deloitte team, our designers developed a concept that was focussed on the consumer journey and an experience that would capture the imagination whilst hosting the technology and product required to carry out the six-week trial test.

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

Visit Our Website-:

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Feb 23rd 2018 03:49