Articles

Hem - Location Sourcing, Staffing, Environmental Graphics, Staffing

by Aarchi Sharma Brand Design Company
The I-AM team were brilliant to work with and on such a short time-frame the execution was spot on

Jason Goldberg CEO of Hem

I-AM helped design the concept pop-up store for Berlin’s premier furniture and accessories brand, Hem, which formally opened in the heart of London’s West End in September, 2015.

With a brief to create a space that expressed the Hem values, I-AM began the creative process by sending a team to Berlin for an in-depth brand review and store tour with the Hem team.

Then, over the course of two months, the I-AM team secured a high-profile shop space in Earlham Street, Seven Dials (Covent Garden) and, working closely with Hem, designed a complete in-store experience.

Jason Goldberg says: “The location of the pop-up store is fantastic. Particular recognition goes to the customer journey planning, which was faultless and the warehouse aesthetic to the basement we are very pleased with.

“In addition, the consistency of the Hem birds from the window display, through to the double height bird tower, has generated huge talkability among customers,” he concluded.


About Aarchi Sharma Senior   Brand Design Company

229 connections, 5 recommendations, 611 honor points.
Joined APSense since, September 16th, 2016, From Mumbai, India, India.

Created on Dec 14th 2017 04:37. Viewed 580 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.