Articles

AU Bank - Visual Language, Environmental Graphics Design, Architecture and Design Company India

by Aarchi Sharma Brand Design Company

AU Small Finance Bank originated as an NBFC – Au Financiers – extending commercial / personal vehicle loans, micro, small and medium enterprise (MSME) loans and SME loans, serving primarily the low, middle-income, and under-served customer segments. It has a network of 300 branches spread in 10 States across the North and West of India. AU Small Finance Bank acquired the license from RBI to operate as a small finance bank in December 2016.

As part of its robust well-defined process, I-AM carried out an extensive audit of the competitors while also researching various best-in-class examples across categories. Leveraging the brand promise of ‘Lets Progress Together’ along with the concept of, ‘Meri Branch’, or ‘My Branch’, I-AM designed the environmental graphics for the various branches across states. I-AM capitalised on the insight that consumers equate landmarks with locations while taking pride of ownership in these landmarks. This led the brand consulting firm to create the concept of using heritage sites in the visual language.

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I-AM extended the new brand identity into a well defined visual identity and created a contemporary illustration style for AU Small Finance Bank which included illustrations of core Indian heritage landmarks from specific cities and states. A key challenge successfully undertaken was to adapt the flagship branch design on to other branch formats across states. The visual language depicted is indicative of a welcoming, informative, warm and responsive environment while building on the localisation and familiarity of the brand.

AU Bank launched its operation in Jaipur – Rajasthan on 19th April 2017.

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Website-: http://in.i-amonline.com

Services

Brand Portfolio Management Services in India

Brand Portfolio Management India

Brand Architecture Services in India

Logo Design India

Brand Strategy Consulting in India

Marketing Consulting Services India

Architecture and Design Company India

Graphic Design Company India

Brand Consultants India

Branding and Corporate Identity Services India

Brand Design Agency India

Graphic Designing India

Corporate Identity Design India

Brand Consulting Services in India

Brand Positioning Services in India

Brand Identity Design India

Branding Agency India

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Blog Site-:

https://iamonline.wordpress.com/2017/06/22/new-india-bank-branding-digital-ux-interiors-architecture-and-design-company-india/

https://iamonline.wordpress.com/2017/06/22/post-office-brand-strategy-identity-application-interior-design-brand-consulting-services-in-india/

https://iamonline.wordpress.com/2017/06/22/mi-adidas-brand-identity-application-visual-language-digital-and-brand-consultants-india/

https://iamonline.wordpress.com/2017/06/22/t-box-brand-identity-application-retail-strategy-interior-design-in-india/

https://iamonline.wordpress.com/2017/06/22/vital-ingredient-brand-positioning-identity-interior-design-services-in-india/

https://iamonline.wordpress.com/2017/06/22/your-brand-is-the-impression-that-you-leave-in-people-branding/

https://iamonline.wordpress.com/2017/05/23/branding-and-corporate-identity-services-india-and-interior-design-concept-for-vegetarian-restaurant-ethos/

http://branding-and-retail.blogspot.in/2017/05/branding-and-corporate-identity.html

https://iamonlineblog.tumblr.com/post/160981315318/branding-and-corporate-identity-services-india-and

Google My Business Location-:

http://www.driveat.com/Castrol-UEFA--Branding-Agency-India-Brand-Strategy-Mark-Identity--Visual-Language-1253466.html
http://www.expressbusinessdirectory.com/Companies/Castrol-UEFA--Branding-Agency-India-Brand-Strategy-Mark-Identity--Visual-Language-C331150
http://www.mylocally.com/i-am-online--brand-strategy-workshops-711032/blog/castrol-uefa---brand-strategy-and-branding-agency-india/
http://mumbai.click.in/castrol-uefa-brand-strategy-branding-agency-india-c79-v17710283

Article-:
http://www.apsense.com/user/iamonline/haves
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http://www.apsense.com/brand/I-AMONLINE/about
http://www.apsense.com/article/brand-strategy-consulting-in-india-experts-in-brand-design-branding-atm-kiosk-design.html
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http://www.apsense.com/article/real-estate-brand-creation-refresh-interiors-architecture-brand-strategy-consulting-in-india.html
http://www.apsense.com/article/hansgrohe-brand-application-interior-website-design.html
http://www.apsense.com/article/branding-and-retail-trends-for-2016.html
https://www.apsense.com/article/branch-transformation-graphic-design-brand-consultancy.html

Local Citation

http://www.driveat.com/Your-brand-is-the-impression-that-you-leave-in-people--Branding-1272355.html

http://www.driveat.com/Vital-Ingredient--Brand-Positioning--Identity-Interior-Design-Services-in-India-1272354.html

http://www.driveat.com/T-Box--Brand-Identity-Application-Retail-Strategy-Interior-Design-in-India-1272353.html

http://www.driveat.com/Mi-Adidas--Brand-Identity--Application-Visual-Language-Digital-and-Brand-Consultants-India-1272352.html

http://www.driveat.com/Post-Office--Brand-Strategy-Identity-Application-Interior-Design--Brand-Consulting-Services-in-India-1272351.html

http://www.driveat.com/New-India-Bank--Branding-Digital--UX-Interiors--Architecture-and-Design-Company-India-1272350.html

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About Aarchi Sharma Senior   Brand Design Company

224 connections, 4 recommendations, 597 honor points.
Joined APSense since, September 16th, 2016, From Mumbai, India, India.

Created on Aug 31st 2017 04:37. Viewed 661 times.

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