Ben & Jerry Retail Store Design | B&J Customer Journey Mapping - Marketing consulting services India

by Aarchi Sharma Brand Consultancy & Strategy


How do you take a globally loved ice cream brand, and give it an authentically local flavour for its ultimate retail brand experience in the European market? This was the mission for I-AM, working with the teams in the UK and the US from one of Unilever’s most famous brands.

To adapt the legendary Ben & Jerry’s brand for European flagship stores, we toured cities from Amsterdam to Barcelona, and true to our People Inspired Experiences mantra, spent time analysing the core target customer groups, from Brand Loyalists & Aspiring Activists to Fun Seekers & Tourists. The resulting design for the pilot Scoop Shop in London’s Wardour Street, is rooted in the original global brand, but this is creatively translated through two new lenses: firstly the European consumer sensibility, then more locally the London ‘vibe’.

Brand Personality

Ben & Jerry’s personality reflects their product flavours; quirky,

P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476


Brand Portfolio Management Services in India

Brand Portfolio Management India

Brand Architecture Services in India

Logo Design India

Brand Strategy Consulting in India

Marketing Consulting Services India

Architecture and Design Company India

Graphic Design Company India

Brand Consultants India

Branding and Corporate Identity Services India

Brand Design Agency India

Graphic Designing India

Corporate Identity Design India

Brand Consulting Services in India

Brand Positioning Services in India

Brand Identity Design India

Branding Agency India

Website -:

Classified Site-:

Blog Site-:

Google My Business Location-:


Local Citation

Social Bookmarking

Sponsor Ads

About Aarchi Sharma Committed     Brand Consultancy & Strategy

313 connections, 2 recommendations, 1,032 honor points.
Joined APSense since, February 2nd, 2016, From Mumbai, India.

Created on Oct 16th 2017 06:27. Viewed 893 times.


No comment, be the first to comment.
Please sign in before you comment.