Online shopping has fundamentally transformed the fashion industry from a traditional retail model to a dynamic, technology-driven ecosystem that prioritizes convenience, personalization, and global accessibility. With the global fashion e-commerce market valued at $883.1 billion and expected to reach $1.6 trillion by 2030, digital platforms have become the primary drivers of fashion innovation, consumer behavior, and industry growth. This transformation extends far beyond simple digitization—it represents a complete reimagining of how fashion brands operate, connect with customers, and respond to market demands.