Social Etiquette for Best Business Practices
Social Etiquette for Best Business Practices |
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Todays Social scene happens more Online than offline it seems and this change in Social behaviour has caused many businesses to move their operations onto the web. Over the years less and less focus has been placed on traditional search advertising and SEO and moved more into the realm of Social Advertising and SMO, along with these changes companies have failed to recognise the need to change their strategies from the aggressive advertising campaigns needed for success in search advertising to the passive marketing methods required for success in the social networks. The result is they employ teams of affiliates and supply them with aggressive strategies to try to push their sales,even the materials (banners,emails etc) they supply their armies of affliates are aggressive in nature. |
They impose timeframes and bonus offers for these affiliates if they accomplish a target set of sales within a given timeframe, urging them to tell everyone they meet about how brilliant their products are or how much money they can make joining the sales force. The sad fact is that these aggressive strategies are completely wrong for a social market, all that is achieved is a poor conversion rate and a ton of irate and dissillusioned social members sick of having a company calling card flung in their face at first contact and a poorly trained affiliate badgering them to join the offered opportunity often with inflated and imaginary earning potential being used as the sales tool. Social Networks are just that Social they are comprised mainly of people who want to escape the troubles of the real world and explore new horizons by meeting new friends and learning new skills, the last thing they want to happen is to jump into the middle of a forum or social venue populated entirely of people out to fleece them of their hard earned dollars in the vain hope they will strike it rich overnight. Companies can sell through a social network but it has to be done correctly, the pitch has to be passive in nature and the members have to be gently guided into viewing the companies offers, this can be achieved quite simply by using a simple but effective social etiquette code. |
These are only a few of the behaviours companies need to teach their affiliates to use when selling within social arenas there are plenty more that could be added but I am writing an article not a book so need to keep it fairly short. So what can we do about bringing about change on the social networks ?? well once answer would be to provide the owners of networks you belong to with a set of conditions you the members would be happy with, this can be done as simply as starting a discussion within the community and calling for expressions of what each individual wants to see and expects to get out of that particular community, this will then filter through to the staff of the community and with a little luck they will have the sense to take up the challenge and create and post in plain view a set of etiquette rules for all members to adhere to and empower their moderators and admins to enforce those rules. Social Etiquette is not hard it's mostly common sense and moral decency,it makes the network a pleasant place for all members and used properly by ethical companies can see sales soar as their reputation is established and cemented in place. |
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Comments (13)
Tricia (Patricia) Fa...4
I liked all the items in your list for proper social networking etiquette. I am new to social networking and as I read from Paula Van Dun, I am not a push sales person either. I would rather have the customer come to me.
I did like all the items in your list very much. The one that I wish I had read yesterday or the day before is the one to filter your contacts. So that they are related to your own business.
I have transgressed on that one and I have contacts that I just like, not ones that a
Max P.6
Website Consultant
Great Advice , as you say ...Companies can sell through a social network but it has to be done correctly, the pitch has to be passive in nature and the members have to be gently guided into viewing the companies offers.
Andy Anderson10
Owner Yuma Bloggers
I put up credits to promote Dave's post to the folks looking to collect please write about this article, NOT YOUR BUSINESS, NOT YOUR NICHE, NOT SOME OFF THE WALL STUFF.
Personally I would be embarrassed to be 1 of the 4 people so far that have SPAMMED and disrespected a fabulous post on ETHICS. So please folks if you submit for the credits or just dropped in by happenstance show respect to the author and comment about the article like the folks above this post have done.
Vps Malhotra16
Free Lancer
" Ads are more easy to ignore or forget than a simple kindness, good deed, or piece of vital and timely information.
Andy Zeus Anderson
CEO Kooiii.com "
Beautifully said !!
This is all God's world and we are all His children It Is He who created us and all the discoveries or Inventions are In the NATURE Created by God and Hidden underneath the cover of Ignorance which we have to pierce with efort which is onlly in our HANDS
so says the Geeta the Song Celetial of Hindu pantheon
Tamso
Nick Grimshawe7
Personal Development Coach
Thanks for a very informative and useful article. I like you list of dos and don'ts.
Andy Anderson10
Owner Yuma Bloggers
@vpsmalhotra The first social share to go viral was God speaking to Moses, who spoke to the masses who told their friends until Christianity spread world wide. Social media is practiced offline as well as online when people tell you the joke Flo, the waitress up at Bob's diner told them this morning or how awesome the pie was. So it's not a new process we are working with but merely new tools that allow us to amplify the effect. Great customer service offline often requires the customer to tell
Vps Malhotra16
Free Lancer
Thanks for the kind responses
The socical neworking or for that matter insurance websites are so flooded and oversaturated with insurance offers that no one or perhaps majority of netziens donot bother or even wish to even glimpse on the contents if the word insurance comes there in and are afraid to register for being pestered with emails and what not later on
For Insurance I have seen tall claims being touted on the net for getting leads through Mailers or through Hyped Trainings semin
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
I think that it works for insurance. What I do is considered insurance requiring a license in many states. The thing is that you have to brand yourself as the expert. I work very hard at this with Identity theft and people think of me that way. Of course it is still one to one but that can be done through private messages or even Skype.
It's about establishing the contact and building the relationship, what you do with it behind the scenes is up to you. If that prospect then wishes to en
Paula van Dun16
Retired
That is why I like social marketing. I feel uncomfortable being pushy and use aggresive methods.
Vps Malhotra16
Free Lancer
well it is a point for the marketing theorians and academicss online offline to seriously ponder about passive marketing and real role of the social network marketing
social neworkikng has evolved into passive advertising with all sorts of techniques employed passively to woo the attention and purse of the customer who is having more and more online preferences
An authoratative study shall be the answer perhaps
But socialnetworking is the real thing in vogue now
seems working well b
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Actually you have given me a little inspiration Dave.
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Hopefully this will connect with some people. I get so annoyed having stuff constantly thrown in my face to the point I label it junk-even if it's not junk because of how its marketed.
Sean North12
Business
A comprehensive, concise and informative summary of social networking etiquette, that all should read and take in
Thanks Dave,
Great to see you back and already looking forward to your next post