Why CRM is the Next Big Thing in 2018?

by Smith Wakeupsales Wakeupsales

Customer Relationship Management Tools are enhancing relationships with customers and this is turning out to be more beneficial than anyone ever thought.

Every business owner aims to increase sales and profitability, but you can’t improve those things without customers and to manage customers effectively without losing out any communication you need to choose and implement a CRM that is best for your organization. A new program is being tested out by companies and it seems that Customer Relationship Management is the next BIG thing. Paliouras and Siakas, two professors in the Department of Informatics at Alexander Technological Institute of Thessaloniki, wanted to prove this in their experiment, Social Customer Relationship Management.

To prove this as an example – three family-owned businesses in Greece were asked to use a CRM system which was created by students, to focus on how it improved or made their business worse. It turns out that two out the three business owners tested in this study thoroughly enjoyed this system and continue to use it till today. It has become mandatory that a well-smart- easy to use CRM is definitely required for any business type. Let’s find out why CRM is making an impact and difference in business flow and routine.

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