Top CRM Trends To Watch Out For in 2018

by Smith Wakeupsales Wakeupsales

Business process automation has really come a long way from the early 2000s when companies had to use half a dozen apps for every specific task. It’s the era of smart CRMs where you can do pretty much everything that’s necessary with just one good CRM application that suits your business workflow.

So what’s in store for the CRMs this coming New Year? Are we going to see some trend-setting innovations or the focus will more be towards providing better support & user experience? Let’s discuss some of the points which I think would become BIG in the world of CRMs next year.

Arrival of Artificial Intelligence (AI)

The year 2017 was clearly the year of Artificial Intelligence (AI) & Virtual Reality (VR). And I truly believe there’s no stopping to this phenomenon. Artificial intelligence will surely take over the smart CRMs & for the good.

AI would go a long way in learning from your usage, behaviour & give you answers, predict forecasts & a whole lot more. It will also make the need for human interference minimum & thus saving us hours of precious time.

Birth of the Social CRM

As social media usage shows no signs of saturation, the next frontier for companies is to get closer to its customer base via the social networks.

Hence, don’t be surprised if companies build virtual robots to keep you engaged on their communities/groups. If rumors are to be believed, a few biggies are already gearing up with their virtual smart robots to serve their customers. Another big positive here is the convenience a mobile platform provides for customer support. Win-win!

Read Full Article on WakeUpSales Blog