Trade show exhibits come in a
wide variety of sizes and designs. Some of these can be used interchangeably,
while some occupy a very definite niche that few others can replace. Picking
the right style for your needs can be difficult, but making a wise decision
will boost your company’s ROI in the long term and ensure that you offer a
positive trade show experience to the attendees.
Outdoor signs
Outdoor signs have a very clear purpose:
they are to be used outside. They are weatherproof and durable in ways that
indoor exhibits aren’t. These sturdy stands are meant to hold up outside, while
still conveying your brand’s message. They are typically smaller than a trade
show booth and aren’t used as part of an actual convention (as few trade shows
take place outside.) Instead, outdoor signs are placed on the street to help
drive traffic into your booth inside a trade show venue. Depending on your
needs, you can purchase outdoor signs with a marker board, chalkboard, or
interchangeable graphics panel that will allow you to re-customize the unit
without purchasing new outdoor signs.
Pop Up Displays
Pop up displays have a less
clearly defined niche than outdoor signs. Pop up displays can come in many
sizes, from tabletop scale to freestanding large enough to match any other
booth. They can showcase almost anything and can be combined with podiums or
other exhibition add-ons. They are among the most lightweight Trade
Show Booth Design styles, which makes them an excellent choice
for frequent exhibitors. Pop up displays can also be used as a supporting
addition to a larger unit, perhaps to highlight a new product or to create a
“booth within a booth” to draw focus and
interest. Almost every brand could find a use for pop up displays; they are
among the most versatile units.
Custom Exhibits
Custom
Trade Show Exhibits are usually the most expensive units on the
market but can make up for that expense with lead generation. Custom booths are
the large exhibits which seem completely different from everything around them;
they are designed to stand out, and the budget is generally not a major
constraint in the brainstorming process. Because these units are a larger
investment than pop up displays, they must be considered with much more care.
It’s generally unwise to invest in a custom unit until you have attended
several conventions with a more inexpensive option. Once you see how trade show
marketing tactics play out for your company, you can start debating the merits
of a custom booth.
The Right Choice for Your Brand
Once you have decided your brand needs a presence at an
upcoming convention with a trade show exhibit, you can partner with seasoned
event professionals to understand the ins and outs of the booth selection
process. With professional assistance, you can easily and
quickly choose an exhibit style that's optimal; one that gets you the absolute
best returns possible.