Using effective branding to differentiate your trade show stand

You may think that branding and brand management are considerations only for your company's marketing and advertisement teams, and not necessarily a top priority when it comes to trade show stands and pop up displays. This couldn't be further from the truth! Creating a consistent brand image that’s carried out through all avenues, from brochures to pop up displays, is a necessity in today's market.

Consistency Is Key.

The most important thing to remember when branding your exhibit is to be consistent throughout the presentation. All banner stands, backdrops and promotional materials must follow through with your company’s brand image. There are multitudes of trade show display products that can be imprinted with your brand logo, but the key to effective brand management is to ensure that each printed logo appears exactly the same. The font, color and shapes used should be in agreement throughout the display to ensure a clean, concise representation of your brand. You might also coordinate the colors used in the backdrop, drapes and rugs to match your logo – a subtle, yet incredibly effective method!

When creating a trade show stand or pop up display, it’s also imperative that you step outside your booth and take it in through the eyes of your eventual attendees. Is your message being communicated successfully through the exhibit? If not, make adjustments before it's too late and you've wasted valuable time and money on an ineffective display. Of course, it won't matter if you have the most appealing trade show stand in the venue if the employee representing your company doesn't reflect your brand image. Before leaving for the show, take the time to outline what is expected of employees in terms of appearance and message delivery.

Don’t Go Over The Top!

If you're looking to increase brand awareness and sales, a cluttered display is never the way to go! If there’s too much going on in a trade show stand, attendees will not only be confused and overwhelmed, but they're also likely to pass right on by. Conversely, a clean, simple trade show booth design will attract crowds; and with the right combination of simplicity, uniqueness and the occasional giveaway, it might also be the talk of the event, generating buzz around the venue. So, be sure that your exhibit focuses on one clear message conveying who you are and what you do, and carry this throughout this graphics, printed materials, and verbal presentation.

Keep in mind, creating simple pop up displays and trade show stands does not mean they should be boring! Separate yourself from the pack with vibrant designs and colors, unique business cards and giveaways - all incorporating your brand message. An enticing giveaway that includes your company logo and contact information is always a sure bet, but be careful when choosing promotional items. Try to select giveaways that are both small and reusable or, at the very least, difficult to throw away. Candy or food with a logo printed on the wrapper will soon be out of sight and out of mind, but a flash drive or water bottle can be used multiple times, serving as a lasting reminder of your company's brand.

Do you want a custom trade show exhibit that meets your marketing goals and highlights your brand in a way that you want to be seen – and that too, at an affordable price? Contact a corporate event production agency with an in-house fabrication team that can design and build your dream trade exhibit for you today! 

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Feb 18th 2020 00:39. Viewed 347 times.

Share on APSense

Comments