Lighting, Audio and Technology – The Holy Trinity of Trade Show Essentials

Well-designed trade show displays and a dedicated team of staff members do a pretty decent job of attracting attendees. To increase the buzz, however, you may want to go one step further and add lighting, audio, and a reliable internet connection to your trade show mix. These things may seem like minor details, but they can really make a huge difference to the overall look and feel of the entire booth.

Lighting Tips 

Good lighting accents a trade show booth to ensure they are seen, while also adding depth and visual interest. Accent lighting helps to direct attendees’ eyes to the most critical components. The best way to achieve this is by adding lighting instruments from multiple directions.

 Depending on the colors and style of the booth, lights in various colors can really emphasize the design. Brightly lit convention floors can be a real problem and can interfere considerably with great designs. Therefore, ask the exhibitors to turn them down. If they cannot or will not, consider having a trade show booth design with a ceiling or canopy put on the display. This will allow the staff to create a unique environment that will draw attendees in rather than simply having them pass by.

Audio Tips 

Having audio presentations, music, and interactive videos can help bring in attendees even before they see the trade show displays. Presenters do need to be careful, however. Exhibitions can be very noisy, and adding loud music will just turn attendees away. The audio should be loud enough to be heard and understood. The best way to find that balance is to find the ideal distance away from the trade show booth, then take a few steps farther back and adjust the volume until it can be heard plainly. It might be tempting to save money, but good quality audio equipment is extremely important. This will eliminate the hassle of trying to get it working properly during setup. Also, scratchy or poor audio is just far too difficult to understand when combined with the general noise of the room.

Bringing Technology onto the Floor

Using a good Internet connection on a speedy computer can be an excellent way to help leads explore a product line, grab additional information, or handle contact information. They can even be an excellent way to hold a contest or giveaway. These systems can bring an entire business in front of an important lead and make boring processes quick and efficient. But don't allow them to replace staff.

Internet, technology, audio, and lighting give trade show booths the extra special touch they need to grab the attention of attendees and lure them in. If done right, they can turn high-quality trade show displays into an informative and unique experience. Are you making the most of your trade show displays? If not, partner with a professional in promotional event production in New York that offers trade show design services, and let them take your exhibit to a whole nother level. 

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Created on Mar 24th 2020 08:25. Viewed 312 times.

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