Booking a celebrity for your next event? Don’t overlook these two details!

Booking a celebrity is usually considered an easy way for concert and event planners to improve their ROI. But did you know that you could actually lose money on artist bookings?

Booking a celebrity is only a little piece of the puzzle. There are many more details you should consider to make sure that your event ends up being a fruitful endeavor for you. With this in mind, let’s explore two of the details that are often left out of consideration by planners, but can mean the difference between a profitable event experience and a nightmare.

The Artist’s Rider

Every touring artist has a rider as a part of their contract that sets terms for everything they might need (or want) to put on a performance – from the dressing room and hospitality stipulations to technical/stage set-up and meals. Of course, the specifics of the rider can vary depending on the celebrity, and not paying close attention to the fine print can cost you a lot of money! So, always make sure you’ve thoroughly reviewed the rider before agreeing to the celebrity’s terms.

Accounting

Like everything else in the process of booking a celebrity, setting the ticket price can go pretty bad, pretty fast, if not done correctly. It’s not really an easy task to figure out how much you should charge for tickets: set the prices too low, and you can be sure you won’t make nearly enough to offset the expenses; set the prices too high, and most people will not even bother to pay. So how do you price your tickets right? Well, all you need to do is to determine your break-even point and identify a realistic ticket sales quantity. From there, it’ll be easier for you to find the sweet spot.

There are enough variables in event planning – even more so in the process of booking a celebrity – to keep event planners on their toes. But by partnering with a reputed celebrity talent booking agency, you can minimize the number of unknowns and focus on what you do best: putting on a great show.