Three types of trade show booth designs you should know about

If you're new to the trade show scene, you might be a bit baffled at all the jargon. What is a pop-up display, anyway? What's the difference between an island exhibit and a portable booth? Can you use the same display for each expo, or do you need to build a whole new one every time?

Relax! It's not nearly as complicated as it seems. Once you know the two basic types of trade show booth designs that companies use at conventions, you'll be able to decide what will work best for your company.

Portable Trade Show Booths

As the name suggests, a portable trade show display can be packed up and transported wherever you need them to go. These are generally comprised of several elements, including tabletop displays, banner stands, and pop-ups. They can be broken down into several small cases for easy transport and usually be assembled in less than 30 minutes (sometimes as little as 5!), making them an ideal choice for a smaller show.

Island Exhibits

Once you've become a heavy hitter within your industry, it will be time to upgrade your portable display and invest in an island exhibit. These are larger displays that often look like miniature storefronts and can feature multiple rooms or kiosks, meaning that you can expand your sales staff and, therefore, your contacts at the show. If you've dreamed of multimedia presentations, interactive displays, and even private consultation rooms, those dreams can become a reality with a well-designed island exhibit.

For smaller or new companies who are just dipping their toes into the trade show pool, it can be hard to figure out how to display your business. Start small, partner with a reputed corporate event production team, and as your presence grows, expand your trade show displays accordingly. With options from simple tabletop displays to fully customized island exhibits, you'll find a combination that suits your business's needs.