Marketing conventions have long
established themselves as a leading promotional tactic for businesses in
virtually every industry – and with good reason. In a world of virtual and
online customer connection, they offer businesses an invaluable opportunity to
see and be seen by a host of prospective customers in a face-to-face
environment.
Despite their long tenure as a
promotional powerhouse, it’s important to note that trade show displays and
exhibits are consistently evolving. In a modern marketplace where competition
is fierce, business owners recognize that they must consistently revise their
existing trade show displays to ensure that they are not only keeping up with
but also exceeding the performance of the opposition at any given event.
What’s one of the best ways to
effectively connect with the passing crowd and garner market share?
Choosing an interactive trade
show booth design, that’s what!
Rather than simply “talking at”
passing crowds, interactive trade show displays help businesses instantly
connect with the attendees who visit their booths. Keeping the crowd enticed,
engaged and enthralled will not only prove fun for them, but it can help your
business make a more impactful first impression.
If you’re looking for ways to
interact with participants at the next event, read on. Understanding three
proven engagement strategies can help ensure that your business stands out from
the competitive crowd at the next convention. Consider using your trade show
displays to offer:
Product Demonstrations
Offering a product demonstration
is an interactive tactic that serves a myriad of purposes. First and foremost,
allowing exhibit visitors to test out your product line is a great way for
prospective customers to get an up-close and personal look at what your
organization has to offer. Additionally, product demonstrations are a great way
to engage the senses of a booth visitor – a perfect way to help ensure that
they’ll remember you long after the convention has concluded.
Interactive Visual Displays
It’s no secret that successful
exhibits at marketing conventions often rely heavily on technology to help
inform and compel visitors. Despite the powerful resource technology has proven
itself to be, many organizations drop the ball when it comes to leveraging
booth functionality to better connect with an audience. Rather than incessantly
looping a stagnant video clip, use flat screens and monitors for trivia
questions, fun crowd quizzes about your product or even to peruse your
company’s online catalogs. If you do want to use a clip, create one that, when
viewed on a tablet, responds to touch and allows visitors to scroll through at
their own pace.
Just For Fun Functionality
While it is important to give
visitors ample information on your company and products, nothing says that you
can’t also offer some interactive imagery that is there just for fun! Floors
that light up when stepped on or surfaces that play music when touched are both
great ways to encourage booth visits. Once they have had reached their “fun
quotient,” it’s up to your team to keep them engaged enough to want to learn
more about your product.
Are you tired of being a
convention wallflower? Get in touch with a seasoned corporate event
production agency and make a great first impression at your next
marketing event!