This Is How Banner Ads On Al-Jazeera Can Help Boost Your E-Commerce Business Through Geo-Tagging
What if we told you there was a $2 trillion American-Arab and American-Muslim consumer market that, if tapped properly, would do wonders for any business? We say any business because the purchasing power of this group spreads well across all sectors-Food and food services, home and housing, motor vehicles & services, education, charity, insurance and pensions etc. All you have to do is find the perfect partner and an effective method to capitalize on this opportunity. This is where MLC-Digital Media and Al- Jazeera’s geo-tagging banner ads, the key to tapping into this market, come in.Understanding the American Arab Market:
Geo-tagging banner ads require a thorough understanding of
what your target audience wants. In this case, the target market is too large
for you to understand yourself. Luckily, MLC-Digital Media happens to be an
expert when it comes to understanding the needs of this segment - perception,
needs, inspiration behind brand loyalty, motivation to spread the word etc. -
all the components required for a perfect geo-targeting strategy.
Just like any other segment the American-Arab market is different when it comes to consumption patterns and unless you understand that there isn’t much you can do that will increase productivity. Here is how Al-Jazeera networks geo-tagging banner ads can help you understand and reach this huge chunk of the market.
Different Markets:
It’s all about showing the right ad to the right consumer.
Let’s say an American Arab is browsing for apparel on an online store. Now
Arab-American men and women have a typical way of dressing that stems from
cultural, societal and other factors. With geo-tagging, you can only show
banner ads with products that match their needs. Same goes for items like food
and entertainment services. You can even take this to a whole new level by
adding the native language feature.
As consumers ourselves, we know that everyone likes tailored
content including ourselves. A vegetarian won’t click on a menu that only has
meat on it; you have to show vegetables if you want the person to purchase
something. The same principle applies here.
You can expand it to other domains as well. Let’s say there
is a middle-eastern student looking for universities in USA. With geo-tagging,
you can trace the location and advertise relevant content like ‘scholarships
for middle eastern students’ or ‘exchange programs for middle eastern
students’. For real estate, you can advertise localities where Arab-Americans
are in large numbers. For socializing, you can advertise American-Arab social
clubs/societies. Just think of the endless possibilities and applications of
advertising through the right partner.
With Al-Jazeera’s expertise and online banner ads, you can
take your e-commerce business to new heights. There is a market out there and
you are the seller. The only thing missing is a bridge that would connect the
two. That bridge in this case is the Al-Jazeera network.
Check out
their website to discover endless advertising possibilities.
Post Your Ad Here
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