Here Are A Few Ways You Can Make the Most of Your Video Ad Campaign on Al-Jazeera

Videos will become the largest driver of global mobile traffic by 2017. Nearly 40% of all YouTube videos viewed are on mobile. Propelled by faster data connections and large screen smart phones, mobile video consumption has increased dramatically in the past few years. This is opening doors to endless opportunities for brands to reach out to their customers through video ads- an ingenious ad format for customer engagement.

This is also another reason why companies are investing heavily in video ads on the Al-Jazeera network to tap the $2 trillion market of Americans who have Middle Eastern origins. Recognized among the 100 most influential institutions of the world by Time Magazine, Al-Jazeera network could be your next shot at a highly successful mobile video ad campaign.

Here are a few tips you can use to optimize your mobile ad campaign for effectiveness and reach:

Not All Mobile Devices Are the Same

Most video ads can run on smart phones and tablets but each of these platforms brings unique opportunities to marketers. Smartphone’s offer greater reach and distribution through the day when compared to tablets. Remember to factor this in when posting video ads on Al-Jazeera- if the campaign requires a wide reach, smart phones might be the way to go.

Interactive Video Content Is Equal to More Engagement

Remember, when creating mobile video ad campaigns you need to personalize content for higher reach. However, customization comes with a cost. One unique way to work around the cost is to put in some level of interaction in the ads Video ads that allow users to touch and interact tend to be highly effective.

Go Fifteen Seconds Or Less

Fifteen second mobile video ads are much more effective than thirty to forty second spots for capturing Smartphone user attention. Longer ads are better driver for tablet devices. You, as a marketer, should adapt the length of the ad to the target platform.

Go Beyond Basic Targeting

Go beyond demographic and basic targeting to get the best results. With our profound understanding of American-Arabs consumer behavior we can help you create geo-targeted ads by inferring research-based locations and Points of Interest (POI) to only show your ads to relevant viewers.

These are just a few ways you can make the most of your video ad campaign on the Al-Jazeera network. Feel free to give us a call at (708) 529-0115, email us at contact@mlc-digitalmedia.com or visit our Website.