Reasons why you should be advertising online

If you have been relatively slow on the uptake when it comes down to online marketing and advertising, you should seriously ramp up your efforts. According to various marketers, online advertising has seen consistent growth and is expected to take over print mediums.

If you haven’t yet asked your advertising agency to familiarize you with online advertising, this is the time to do it. Here are a few reasons why you should wait any longer:

Opportunities to Target Precisely

Are you aware of the profile of your perfect customers? With online advertising you also get the opportunity to target and then retarget the primary prospects. Retargeting can help you advertise based on previous engagement, eventually enabling you to identify the perfect prospect profile.

Once you are aware of whom the right customers are you can then proceed to make sure that all of them are being marketed with your ads. When advertising online, you are able to engage based on age, income, time, interests and a numerous other highly specific factors.

Instill the Best in Creativity

With online advertising, your ability to target goes beyond looking for the right customers. You can add in creative elements that would resonate with each member of your target audience. Make use of tools like in-banner videos and Flash to boost brand awareness and leverage your competitive edge.

Also remember to conduct A/B testing, check your headline and images and only serve ads that are as captivating as the dynamic environment itself. A well designed online advertisement can turn your marketing campaign from good to perfect in no time!

The Costs Are Low

Digital ads are highly affordable for marketers. Rates typically depend on ad location, size, demand and performance. Considering the outstanding reach of digital ads, optimizing your online ads to adjust to your marketing goals, instead of sticking to traditional print and radio channels allows to you easily adjust your costs. You also gain access to a number of analytical tools that allow for greater transparency and management.

Key Performance Indicators

The best part about online advertising is that it helps you identify the exact levels of customer engagement. With print publications, you might have circulation data but you can’t really know the amount of time the customer spent reading your advertisement. Online advertising gives you access to a number of KPIs like conversion rates, time spent on ad, and if customers researched more of your products. This helps you modify your digital marketing campaign to conduct highly specific targeting.

Today, online advertising in an essential aspect of every company’s marketing mix. Apart from the benefits, this is the time to invest in digital advertising as the marketing environment is constantly evolving. Are you looking forward to advertise with online banners on Al-Jazeera network? Click here to learn how MLC Digital Media can help you out.