As we transition towards the first quarter of 2016, it is clear that visual marketing is taking over. This means it’s about time we think about which video marketing trends are most likely to stick around.

2015 was a great year for video marketing. When we look back on the industry 10 years from now, we will likely recognize this year as one in which things really began to take off on the visual front.

However, 2016 has even greater potential to be transformational. Research studies suggest that by 2019, 80% of online traffic will be coming in from videos, and this figure would be almost 64% higher than 2014!

Here are a few video trends that will be dominant in 2016:

Growing Emphasis on Branded Video Content

The value of branded video content is going to increase dramatically in the coming months. A large part of the reason is YouTube. The video platform brings in as much as 4 billion views each day, making it the second most popular search engine. As the traffic shifts from traditional text blogs to video channels on YouTube, an increasing number of marketers are expected to embrace the importance of this evolving traffic.

If you find the term branded video confusing, don’t worry. These videos are simply ones that are published under a brand name for the primary purpose of engaging users and presenting a direct call-to-action. Just like the video ads on Al-Jazeera network!

Homepage and Product Page Videos

While off-site videos are expected to receive a boost, you will see more and more marketers trying to find fresh ways to integrate videos in their web design and make pages more immersive. There are two ways where videos will likely resurface:

·         Product page: Onsite videos are especially useful for products that are complex or unfamiliar. Short videos will be used to guide customers through the purchase process and might even be used to eliminate text manuals.

·         Homepages: You cannot really argue with the fact that a brand’s homepage is the most important extension of its online presence. One trend that is being witnessed a lot is the use of background videos and it is expected to be dominant this year.

Live Streaming

Live-streaming is another video marketing tool that most marketers are expected to use this year. These videos will include product presentations, sneak peeks, live Q&A sessions, contests and much more. If you are a digital marketer, the possibilities created by live streaming are more than just exciting! It will definitely be intriguing to see how it is used this year.

Video marketing is on the rise and this has been clear for quite a while.

Make sure you invest your energy in these trends to stay competitive in the long run! If you are looking forward to placing creative video ads on Al-Jazeera, the official digital sales representative, MLC-Digital Media can help!