Would people really travel to another country to get treatment for their medical conditions? According to a survey conducted by Ipsos, more than 38% of U.S. residents are open to going for medical treatment abroad. 

However, what’s even larger is the number of people coming to the US from the Middle East to gain treatment for their conditions. One advertising company that helps healthcare institutions benefit from this market is MLC Digital Media. The advertising agency is the official digital sales representative of the Al-Jazeera network and it helps US based hospitals market their medical offerings to the sizeable market in the Middle East to create awareness about the streamlined procedures the segment can benefit from.

The professionals at MLC Digital Media advise using the following online marketing tips to advertise medical tourism:

Boosting Awareness through SEO

A large number of people travelling to other countries use the internet to look for travel opportunities. This is what medical tourism can benefit from. Boosting your efforts at SEO can help you stand out online, making it easier for someone looking for medical treatment in your country to find you. Everything matters here; the content on your website, keywords, links, social networks, paid marketing - all of which can help rank your website on the top when a patient looks for treatments for their condition. MLC Digital Media can help you identity the right keywords and create fresh content that will eventually land your website on the top search results.

Visuals Matter

When it comes to the internet, viewer attention span is constantly decreasing. The medical tourism industry deals with both a fun topic (vacations) and a serious one (healthcare) at the same time. This can be used as an advantage. You are not just selling medical services, you are selling a completely different experience in a new destination.

Capturing enticing visuals that don’t just show your medical facilities and features but also the sights patients can enjoy in the city can work in your favor.

Be Responsive

People desperately want to engage with real humans, who know what they are offering and can offer genuine advice. Being present when your customers are online is the first step.

The next is being there to answer all their concerns regarding the medical treatment at your facility, travel procedures and other opportunities you offer. Even when going for a medical procedure in your own city, you are most likely to setup a meeting to discuss the ups and downs.

Consider setting up Skype meetings with your clients coming from the Middle East or any other region to explain what you can offer.

With its in depth understanding of the Arab-American market and years of expertise helping companies bring in customers from abroad, MLC Digital Media can help you design excellent marketing strategies to create awareness about your medical tourism opportunities. Check out their website today.