eZineSpace

Using your eZineSpace as a promotional tool

by Cheryl Baumgartner Medical Billing/Coding/Insurance
Cheryl Baumgartner Professional Premium   Medical...
Okay I'm going to layout exactly how you can use eZineSpace as an effective promotional tool.  eZineSpace is designed to bring you prospects when you use it intelligently.  You can create 5 different eZines.  So create one dedicated to your business.  Do you have a group that is also dedicated to your business?  If you do then link the two together.  Promote your business group in the About section of your eZine and do the same for your eZine in your group.  You have now linked these two together to promote each other.
That is great for existing prospects or people in your groups, but how to get new prospects?  Well you still have 4 eZines left right?  What are you interested in?  How much do you want to bet that there are other people who share your interest?  What about creating an eZine based on that interest?  Now you can attract people who have the same interest as you to your interest based eZine.  What about linking that eZine to your business eZine?
So let me give you an example of how that can work.Your business is say handmade crafts. You have a group about handmade crafts.  The people in your group know about your eZine and the people subscribed to your eZine know about your group.  You are now well tapped into those interested in your business.
Now lets say you really love the Food Network.  You sit there making your hand made crafts while watching Bobby Flay or Iron Chef.  Now what's a good option for your interest based eZine? How about The Food Network Lovers eZine.  Now you are tapping into all these people who love that cooking channel too.  So when you create your food network eZine in your about description how about mentioning you also publish an ezine on handmade crafts with the link?  All those cooking show fans have access to your handmade crafts eZine.  And that gives them access to your group on handmade crafts.
You can use those extra eZines for any topic or interest you like.  
If you are a pro member you have the advantage of customizing your ads.  That means that you can put your banner ad on all of your eZines!  Whether they are business based or interest based.  Every time a prospect reads your eZine they will see your ads!
Oct 23rd 2010 12:02

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Comments

Andy Anderson Professional   Owner Yuma Bloggers
Great advice on funneling by interest and promoting without promoting. If followed this will build a brand, build trust, and establish marketing and industry reputation. All prime ingredients of a stellar business.

The best thing to remember in E-zines is don't be Richard Wing.

Sorry man, you have a ton of subscribers Richard but the ad fest you send out will not get a single click from me. Richard's so called Best Damn E-zine is almost pure advertising around 30-50 slots every edition and while he has hundreds of thousands of subscribers, if you advertise with him and run tracking the conversion numbers are lower than credit bases safelist.

Joel Comm in comparison uses e-mail marketing paired with his blogs and all articles are helpful and engaging. As a result he knocks down a ton of traffic and an ad with him would be worth a mint.

Andy
Oct 23rd 2010 12:59   
Shreyas Shetty Advanced   
the text content explains the product really well...
Oct 23rd 2010 13:10   
Ganesh Raja Senior   GM
Thanks for your great information,we will see ezine is an effective or not
Oct 23rd 2010 13:10   
Tony Dy Senior   networker
ottimo eccellente tutto ben fatto complimenti
Oct 23rd 2010 13:11   
Vladimirs Zimaikovs Advanced  Designer
Thank You for very nice blog and informations!
Oct 23rd 2010 13:11   
Cheryl Baumgartner Professional Premium   Medical Billing/Coding/Insurance
I hope people are picking up the fact that they can reach an unbelievable number of prospects.
Oct 23rd 2010 13:13   
Joseph Botelho Magnate I   Investing One Gram at a Time
Hi Cheryl,

Very well described and Andy you are absolutely correct....see l knew members here have the ability to make it happen and use all our tools effectively. What we are trying to tell that if you joined Apsense then use all of the features and you will see incredible results, rewards are paid for your efforts not how much your credit card can buy for you as with some social sites....once you join you have access to it all....then if you want to you have the additional features>>>>> like NIKE say's "JUST DO IT"....
Oct 23rd 2010 13:15   
Paula van Dun Magnate II   Retired
I love animals. We have 3 cats and a dog, a very sweet Rottweiller. I am interested in animals behavior and training. I had a blog about that in the Netherlands but the service and my blog disappeared. I might set up an e-zine about this topic but not in the near future.
Oct 23rd 2010 13:21   
Barnali Sarkar Advanced  Website and Blog Reviewer
Thanks for very good suggestion. ezine users must be get benefited by it.
Oct 23rd 2010 13:47   
Muhammad Saidul Haque Freshman  beginner
And I prefer this campaign, really cool to view.
Oct 23rd 2010 13:50   
Jie Liu Advanced   
ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding
Oct 23rd 2010 13:50   
Shoaib S. Advanced  Work Hard any Work Can do Your self
good suggestion. ezine users must be get benefited by it
Oct 23rd 2010 14:08   
Kaiser Nabola Advanced   
Hello great post. I will definitely adhere to your advice. Have you got anything more on ezinespace?
Oct 23rd 2010 14:08   
Mushtaq Sayyad Advanced  
eZineSpace as a promotional tool... that sounds really cool
Oct 23rd 2010 14:21   
AJLA SPAHIC Professional   Director
looks very interesting and attractive
Oct 23rd 2010 14:25   
Mohd Idris I. Committed   Web Hosting Services
Hi
Very good suggestion. I am thinking to become ezine user to get benefit from it.
Oct 23rd 2010 15:10   
Vps Malhotra Magnate II   Free Lancer
" Using your eZineSpace as a promotional tool" is about creating and linking 5 ezines to promote your business and services First ezine is about your busness link it with your group and promote then create other ezines ondifferent niches /hobbies and link them and put them inazine directory The viral effect begins Good Promotional tip worth following
Oct 23rd 2010 15:10   
Rodolfo Santos Committed   Civil Eng. Consultant
This is really a great tool to give information about your activity on the net like electronical bulletin
Oct 23rd 2010 15:18   
Nathan Services LLC Professional   Closer; Strategic Consultant
Austin TX has great resources for information and Advertising.
Oct 23rd 2010 15:25   
Carlos Silva Magnate I   Affiliate Commissionist - Entertain and Biz
Is a good idea, and I think this is also a great advertising method.
Oct 23rd 2010 15:27   
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