eZineSpace
Using your eZineSpace as a promotional tool
by Cheryl Baumgartner Medical Billing/Coding/Insurance
Cheryl Baumgartner 
Medical...
Okay I'm going to layout exactly how you can use eZineSpace as an effective promotional tool. eZineSpace is designed to bring you prospects when you use it intelligently. You can create 5 different eZines. So create one dedicated to your business. Do you have a group that is also dedicated to your business? If you do then link the two together. Promote your business group in the About section of your eZine and do the same for your eZine in your group. You have now linked these two together to promote each other.
That is great for existing prospects or people in your groups, but how to get new prospects? Well you still have 4 eZines left right? What are you interested in? How much do you want to bet that there are other people who share your interest? What about creating an eZine based on that interest? Now you can attract people who have the same interest as you to your interest based eZine. What about linking that eZine to your business eZine?
So let me give you an example of how that can work.Your business is say handmade crafts. You have a group about handmade crafts. The people in your group know about your eZine and the people subscribed to your eZine know about your group. You are now well tapped into those interested in your business.
Now lets say you really love the Food Network. You sit there making your hand made crafts while watching Bobby Flay or Iron Chef. Now what's a good option for your interest based eZine? How about The Food Network Lovers eZine. Now you are tapping into all these people who love that cooking channel too. So when you create your food network eZine in your about description how about mentioning you also publish an ezine on handmade crafts with the link? All those cooking show fans have access to your handmade crafts eZine. And that gives them access to your group on handmade crafts.
You can use those extra eZines for any topic or interest you like.
If you are a pro member you have the advantage of customizing your ads. That means that you can put your banner ad on all of your eZines! Whether they are business based or interest based. Every time a prospect reads your eZine they will see your ads!
Oct 23rd 2010 12:02
Medical...Okay I'm going to layout exactly how you can use eZineSpace as an effective promotional tool. eZineSpace is designed to bring you prospects when you use it intelligently. You can create 5 different eZines. So create one dedicated to your business. Do you have a group that is also dedicated to your business? If you do then link the two together. Promote your business group in the About section of your eZine and do the same for your eZine in your group. You have now linked these two together to promote each other.
That is great for existing prospects or people in your groups, but how to get new prospects? Well you still have 4 eZines left right? What are you interested in? How much do you want to bet that there are other people who share your interest? What about creating an eZine based on that interest? Now you can attract people who have the same interest as you to your interest based eZine. What about linking that eZine to your business eZine?
So let me give you an example of how that can work.Your business is say handmade crafts. You have a group about handmade crafts. The people in your group know about your eZine and the people subscribed to your eZine know about your group. You are now well tapped into those interested in your business.
Now lets say you really love the Food Network. You sit there making your hand made crafts while watching Bobby Flay or Iron Chef. Now what's a good option for your interest based eZine? How about The Food Network Lovers eZine. Now you are tapping into all these people who love that cooking channel too. So when you create your food network eZine in your about description how about mentioning you also publish an ezine on handmade crafts with the link? All those cooking show fans have access to your handmade crafts eZine. And that gives them access to your group on handmade crafts.
You can use those extra eZines for any topic or interest you like.
If you are a pro member you have the advantage of customizing your ads. That means that you can put your banner ad on all of your eZines! Whether they are business based or interest based. Every time a prospect reads your eZine they will see your ads!
Oct 23rd 2010 12:02
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Comments
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Donna F.
 Work At Home Internet MarketerI like the info here. Things i never new Oct 23rd 2010 15:49 |
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Cheryl Baumgartner
Medical Billing/Coding/InsuranceI hope everyone can find a way to use it effectively. That means using each ezine to it maximum instead of just thinking of it as more ad space. Oct 23rd 2010 15:55 |
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Sean North
BusinessHi Cheryl excellent and informative post, I for one will be using materail from my artist and artisans for descriptions of their works and how to tips on variuos aspect of their works when Ilaunch my ezine next week next week. Oct 23rd 2010 15:59 |
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Miro Kovacevic
electronicThanks for your great information.Very good...................... Oct 23rd 2010 16:13 |
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Gregorio G.
 E-Commerce EntrepreneurGreat information. Good stuff. Should help all that reads this. Oct 23rd 2010 16:43 |
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Chris Deadman
MarketingGreat Piece of Advice Cheryl It is only by using the options both Inside and outside the network will we see results. Well placed linking can go a long way to build on Interested visitors. Thanks for that Chris Oct 23rd 2010 17:15 |
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Paula van Dun
 RetiredI have so many ideas and so little time. But I guess that will improve if I have my businesses on track. I love to write Oct 23rd 2010 18:00 |
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Walter Mulder
Internet MarketerThat is great information you're giving there. Thank you. Oct 23rd 2010 18:34 |
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Cheryl Baumgartner
Medical Billing/Coding/InsuranceThere's a lot of potential with the eZines. All you need is a little creativity! Oct 23rd 2010 18:55 |
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Great post and good advice. Thanks.
Oct 23rd 2010 15:35