Watch Out for Upcoming AR/VR Trends in 2018

by Steve Tedson Marketing

Augmented reality and virtual reality are becoming the most exciting and engaging technologies over the past few years. The obvious entertainment value has increased the curiosity level thus many people are eager to use them.

“The opportunity to raise the quality of life is the biggest business opportunity.” – Paul Kagame

It’s time to re-strategizing your mobile engagement strategy. Applications integrated with AR/VR help businesses to increase customer engagement rates, enhance productivity and let users visualize your product for better understanding.

Let us look at the potential of Augmented Reality/Virtual Reality and how it is transforming the marketplace.

1. AR/VR Experiences: Changing the Way we do Business

Increasing demand has led worldwide spending to increase from $9.1 billion to $17.8 billion. (Source: Medium)

AR and VR have become the new face of transformation for several industries. The reality technology allows interacting with data in new ways. Along with this, businesses can improve their efficiency through interactive training sessions and connect with employees working from distinct locations. The apps equipped with AR/VR will prove to be an innovative USP thus drive sales and generate revenue.

2. Expect to See 360-Degree Videos With VR

According to Research by Omnivirt, 360-degree videos have received higher engagement as compared to regular video content. It is already seen that YouTube channel having 360-degree video content has over 3 million subscribers. Thus, going forward businesses can expect increased adoption of such videos on a larger scale thus investing in them can prove productive in future.

3. Brands Are Proactively Adopting Reality Technologies

An AR app allows the user to feel the product like never before. With AR the users can view 3D objects and experience how they look like in your space, using Smartphone’s or tablet’s camera. Though the revenue generation is still unknown, however, the ability to gain attention and increase engagement is clearly defined.

The reality technologies keep on evolving with the rise in user’s demands. Augmented Reality Developers are focused to drive innovation and use the latest tools to deliver immersive user experiences

Here are a few major reasons stating why you should look to integrate reality technologies into your next app.

1. Attract wider audiences by connecting via technology during events and product launches

2. Proves to be an effective tool in training solutions giving real-life customer experiences

3. Allows the customer to visualize and experience products before buying it thus increases trust in the brand

4. Creating a centralized database of all 3D assets making it easier for employees to connect with their clients

A reliable Augmented Reality App Development company is making the impossible, possible. Do market research and find an experienced organization that helps you in giving direction to your app idea at competitive prices.