How to use technology to improve your event experience?

by TOAST Event TOAST is a special event and entertainment product

We know how hectic things can get while planning an event. Even basic tasks like sending invitations, keeping track of attendees, and arranging the venue and food can feel like an arduous undertaking. And as the devil is in the details, you will have to take care of a hundred other little things (think table seating and dietary needs) to ensure the event runs like clockwork.

This is where event tech comes in.

Most people are apprehensive about investing in event technology, as they assume it to be overwhelming and complicated to use. Moreover, the concept of using tech to deliver something that has always been carried out manually is new to planners. Some of them even think of it as an additional investment. Well, that is not true at all.

Whether we talk about red carpet events or corporate affairs, technology can help remove the manual element involved in the planning process, opening a world of possibilities for planners and attendees alike. From sending email invites and following up on RSVPs, to registration and attendee engagement, and finally collecting feedback, event technology can help with all these and much more. With that in mind, let’s look at three ways you can incorporate tech in your event planning journey.

Go Social

Social media is currently king in the marketing world. If something is trending on social media, then it means it is visible to hundreds of millions of people. So what better way to lure attendees than plugging your event on any of the numerous social media platforms? You can take this one step further by aggregating all social media messaging related to the event and displaying it on the event website. This will help impress prospective attendees when they visit the site and influence them in registering for the event.

Keeping the Attendees App-y

Mobile apps are also handy tools for marketing events. Mobile apps are so ubiquitous; there is an app being made for anything and everything these days. Well, then, why not leverage this technology to improve your attendee experience? Everyone carries a mobile phone in their pocket, so with an event app, you can ensure that attendees have the latest event-related information with them at all times. Any change in schedule or any new development can be notified to them in real-time. You can also build customized apps using event management platforms, and give the apps the same look and feel as the event website to create a seamless experience for your guests.

Surveying your Success

Is your job done once the event is wrapped up? Nope! Now is the time to figure out how the event fared. Was it a success? Will attendees come back to the event again next year? Event management professionals can find out all this and more with the help of post-event surveys. Using event management tools, they can send out feedback surveys to hundreds of attendees at the click of a button. They can also add customized fields in these surveys to gather additional data that may come in handy in setting up better events next time.

Are you planning an entertainment event in Los Angeles? Get in touch with expert event and entertainment production companies to make the most of technology at your event.