What makes a trade show booth design awesome?
by TOAST Event TOAST is a special event and entertainment productIs your company exhibiting at a trade show soon (especially
for the first time)? Well, then, you must have an attention-grabbing booth that
stands out from the hundreds of brands vying for attention at these shows and
is remembered by attendees long after the exhibition ends.
Here’s what you need to know about what makes for a
successful trade show booth design.
STUNNING GRAPHICS
The appeal of a trade show booth graphic can mean the
difference between drawing a high volume of traffic to your booth and getting
lost in the loud, crowded exhibit hall. Make sure that you use full-sized,
colorful, and clean trade show graphics that make a great first impression on
the attendees.
PROPER LIGHTING
You know how smart lighting can accentuate the design
features of a home? The same can be said for a smartly lit tradeshow display.
Proper lighting can be used to highlight certain key areas of your exhibit –
think promotional materials or product displays – and to allow attendees to
easily view the important details of your graphics.
CONSISTENT BRANDING
No attendee should leave your exhibit space without
knowing exactly what your brand is all about. Keeping your brand’s theme
consistent throughout your entire booth area and across all your marketing
materials is one of the best ways to ensure that never happens.
EMBRACE IN-BOOTH MEDIA
If you want to enhance the overall experience for
attendees visiting your booth, you can’t overlook incorporating AV elements.
From the music attendees hear to the visuals they see, the right AV integration
can help set the right ambiance at your display and communicate your marketing
message more effectively.
Creating an awesome trade show booth design requires careful planning and skillful execution, which is why it’s best to leave that to knowledgeable professionals that focus on event production in New York. Professionals can help you create a display tailored to meet your trade show marketing needs; one that generates undeniable interest in the people passing and maximizes the exposure of your brand.
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Created on Nov 6th 2019 04:14. Viewed 501 times.