How does Technology In Online Ordering App For Restaurants Improve Guest Experience?
by Manish Kumar SEO|SMO|ORM|PPCThe appetizing cuisines are ever-alluring, but it’s
technology now which will serve a wonderful experience to customers at
restaurants.
A big thanks to the online ordering apps for
restaurants that are becoming a new face of the food industry. There's almost
no industry that hasn't invested a portion of its capital in technology
innovation.
Hence, the food industry is also not far from this
innovation adoption. It helps restaurants in achieving their fundamental
business objective, exposing us to some more great opportunities.
And the best thing is you don't need to have your
mobile app.
The pandemic-fueled digital disruption has also
brought us some unique alternatives. But before, let's face the current
scenario that has led to the increased turnaround of the guests at restaurants.
What
is the Current Scenario?
It’s no surprise that modern life is fast as a roller
coaster. People hardly have time to stand in the long queue, waiting for their
turn to have the table, possibly which might have already been reserved by
others.
Since modern folks are less patient, 76% of them are
more likely to leave a restaurant without placing an order in such scenarios.
And this is undoubtedly a bad sign signaling that sooner or later your business
is likely to have more unhappy customers.
How
Technology is Maximizing Guest Experience at Restaurants?
Now let's eye on the technology integration into
restaurants and how it maximizes the guest experience.
1. No
Need to Own an App
The biggest marvel of tech integration into the food
industry is that restaurants can serve a wonderful user experience to customers
without having their digital platform. It costs a lot, and many restaurant
owners are well-aware of that. A study by Cleve Road reveals that a basic
application will cost around $80,000 easily. But platforms like App2Food are
helping restaurants to get their digital face for almost free or at a small
monthly fee. And the best thing, you will benefit from your 'personal branding'
too.
2. Online
Ordering is more Flexible
Compared to a physical medium, online ordering is an
even more flexible alternative. Customers can place their order for an
appetizing muffin to a finger-licking barbeque right from their favorite
restaurant to be delivered to their office, home, or at the targeted location
(as requested). In no time, people are receiving orders because a tech-powered
network connects a customer directly with the restaurant owner, and instant
order placing becomes possible.
3. Fast
Checkout with POS Integration
Many customers don’t order food at their home
address, but they use the ordering platforms to reserve a table at their
favorite restaurant for a pleasant evening meal. Everything was okay until it
comes to payment. The POS system can work worse. But thanks to some application
integration that saves employees time on manual entries. From payment to
printing, everything is carried out online.
4. Virtual
Kitchen at Customer’s Hand
Human errors are significantly dropped when the
virtual kitchen reaches customers' hands, enabling them to place their order
for a particular quantity at a particular price, with their consent. The
customer will simply be watching your store through his digital screen and here
you receive your order!
5. Instant
Marketing with Mobile App
A study reveals that 81% of consumers order food
through delivery apps and that's an insane thing. After all, it serves them
convenience and unfortunately, most restaurants can't serve this significant
facility to the customer because it costs more than expected. Eventually, third-party
service providers are coming to the rescue. They let you market your brand on
their mobile application (which indeed represents your brand) but originally
belongs to them.
Final Words
It should be no marvel that technology is all set to
bring an evolution in the food industry. Online ordering apps for
restaurants are the best suitable example. But third-party platforms seem
to take higher commissions. So, it’s good to have a customized system for your
brand.
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Created on Jul 19th 2022 00:39. Viewed 221 times.