Branding 101: 5 Popular Styles You Should Know About

Every brand has a unique story to tell. And whether you're just starting or you've been in business for years, your brand's story is one of the most important things you can get right. Branding is more than just a logo, tagline, and color palette — it's about establishing an emotionally resonant connection between your customers and your business. It's about making them feel something when they hear your name or see your logo. Here are some of the most popular styles of branding you should know about:

1. Modern branding style

Modern branding is sleek and minimalistic — in other words, it doesn't have much going on. This style is the most popular and widely used in the world. It is a very simple style, with minimum decoration, usually without any accessories. The main feature of modern branding is its simplicity. Modern brands are created by using classic fonts and colors. This style is also suitable for companies that have already established themselves as market leaders and do not need to attract attention to their products or services. Vector animation is the most common type of animation used today. The images are made from lines and shapes manipulated to create movement.

The most popular fonts for modern branding are Helvetica, Arial, and Verdana. These are sans-serif fonts, which means they do not have tails at the end of each letter (like serif fonts). This makes them easier to read on screen because they don't distract from what you're reading. The color scheme for this type of brand design is usually black and white or monochromatic (one color). Some designers use colors that give off a dark atmosphere, such as blue or purple hues, while others use bright colors, like red and yellow, to show their cheerful disposition.

2. Traditional branding style

Traditional branding is more ornate than modern brands — think scrolly fonts and many embellishments. Traditional logo designs are still popular, especially for large companies that want to project an image of stability and tradition. They are larger than modern brands and use bright colors like reds and greens against white backgrounds. The design style is characterized by simple lines and shapes, often with minimal embellishments. The traditional logo style is perfect for companies that have been around for a while or are looking to project an image of stability and tradition. They use illustrations (like photographs) in their design and typography, but they tend to go big on both elements so they don't get lost among all the other elements on the page or product packaging.

3. Minimalist branding style

The minimalist branding style has been popular for years and is not going anywhere soon. This style is all about using simple, clean designs with a consistent look and feel. Creating a strong brand image without sacrificing simplicity or style is a great choice. The minimalist branding style can create various brands, including professional services, technology companies, retail businesses, etc. It can even be used for personal branding to make yourself stand out from the crowd. Minimalism is all about removing unnecessary elements from a design and focusing on only what’s necessary to create a beautiful product that your customers will love using or purchasing. This can be applied to almost anything – including logos, websites, business cards, posters, advertisements, etc. – as long as it is done right!

4. Abstract logo design

This is a popular style that can be used to convey complex messages. It’s a trend in logo design that is becoming increasingly popular. The abstract logo design style allows designers to use imagination and creativity to create unique shapes and forms. Abstract logo designs are often simple yet elegant and sophisticated. They are usually made using geometric shapes such as circles, squares, triangles, etc. However, you should use this style wisely as it may not suit all businesses. Before deciding on this style, you should consider whether your company’s industry would benefit from an abstract logo design. For example, if your company sells luxury products, then an abstract logo design might not be appropriate because it may not reflect the quality of your products or services.

5. Flat design

Flat design is all about simplicity. It focuses on clean lines, minimal color, and simple typography with no gradients or shadows in sight. While this style may seem boring at first glance, there is much more going on than meets the eye! The best flat designs use subtle gradients and textures that help them stand out from other brands without being too distracting or overwhelming for viewers who don't want their attention drawn away from the product being sold.

The branding industry is highly competitive, and you never know which style will match the client's expectations. You can clearly understand different branding styles by looking at them before you even meet with a client.