What Is Salesforce Customer 360?

For decades, the customer has always been the center of all marketing and sales services. All business processes carried out by an organization revolve around catering to their clients and customers in the best possible manner.

Salesforce helps its users in taking personalized care and providing a seamless buying experience to their customers via Salesforce Customer 360.

What Is Salesforce Customer 360?

Essentially, Salesforce Customer 360 is a combination of all software solutions provided by Salesforce when it comes to marketing and sales. It is a platform that helps organizations deal with their customers in a holistic manner, right from acquiring them and marketing the products/services to closing the deals successfully. 

When you avail of Salesforce Customer 360 service, you get the functionality of sales, commerce, service, marketing, analytics, and IT on a single unified platform. It makes sure that you are able to streamline your services on different platforms and reach out to your customers through the most suitable communication channels. 

Salesforce Customer 360 allows you to create a unique profile for every customer which can be used across all Salesforce offerings and applications. All the teams within your organization (sales, marketing, finance, IT, etc.) can access data pertaining to the universal customer profiles for carrying out specific business processes.

The platform was developed to streamline different processes carried out by an organization for handling their customers and improving the overall customer experience. It ensures that every stage of your customer's buying journey is personalized and allows you to guide them every step of the way.

Customer 360 Truth

Customer 360 Truth is a portfolio of different add-ons that can be used to leverage the functionality of Salesforce Customer 360. The portfolio includes four major components – Identity, Privacy Centre, Data Manager, and Audiences.

Identity

As the name suggests, Identity is the component that allows users to create a single identity of a specific customer, employee, or partner that stays uniform across the board. It facilitates having a single sign-on for all users, employees, and customers for ease of operations and keeping the processes secure. 

The component also adds a layer of security by using two-factor authentication to keep a check on unauthorized users.

Privacy Centre

Customers often feel that their valuable information is at risk once it is entered into the CRM database of an organization. Privacy Centre reassures such customers that all their valuable data is protected by letting them visualize and control the same.

This component allows organizations to set data retention policies and manage data portability policies while allowing the customers to control where their data goes and how it goes there. This establishes a relationship of transparency and trust between an organization and its customers.

Data Manager

Data Manager is a robust data management tool for reconciling all relevant data across multiple channels, including clouds, orgs, and third-party systems. The data manager also allows your team to identify specific customers and obtain valuable information about them to provide personalized services.

Audiences

Finally, Audiences is a Customer 360 Truth component that helps you create personalized customer experiences. By making use of strings of contacts and entry-level data, it helps users create custom audience segments through the data collected from the Data Manager. These customer segments can be easily managed on a simplified user interface with the help of drag-and-drop tools. 

Salesforce Customer 360 is an end-to-end solution to the need for catering to every single customer in a seamless, automated, and personalized manner. With the help of this Salesforce offering, you can not only increase your conversion rates but also build a loyal base of customers.