Things to Remember before Hiring a SEO Consultant

by Shailendra Kadulkar Web Development & SEO

The main reason of having a website is to tell people that your organization exists and to make people aware of the products and services that your company deals with. But if people can’t see your website on the first page of the search result of Google or any other search engine, they will never come to know that your company exists. The whole purpose of having your website will be lost. Hence your website should always be visible at top positions on the search result page. This will increase the traffic on your website and eventually the visitors will be converted into customers and bring profit to the company.

But, in order to achieve these things and improve brand awareness and increase your websites search engine rankings, you need time and a lot of technical expertise. At times, it seems impossible to do all these things single handedly. So it is better to hire an experienced and reliable Search Engine Optimization (SEO) consultant.

Now the question arises that how to find a good and effective SEO consultant who will help you in achieving your goal. So here are some points which you should keep in mind while hiring a SEO consultant:

1. List Of Clients:-

Ask him to provide the client list for reference. He should be willing to share the contact number or links of the website for which he has done SEO. You can always call them or mail them asking them to give their valuable feedback about him and will also be able to find other details like rates, timelines and results about him. After getting the feedback from 2-3 clients the you can decide whether you want to hire the consultant or not.

2. Discuss His Plans And Strategies:-

SEO consultant about his plans and how he thinks he can help you. He should be open in explaining you the strategies that he plans to use to lift the ranking of your website. You should be able to understand what the SEO consultant is doing to increase your brand’s awareness and inbound traffic on your website. Even if you don’t know the technical part of SEO, you should be in a position to understand what your consultant is going to do with your website and its content. You should be able to monitor it.

3. There Are No Shortcuts

You should always avoid people who make false promises. Beware of them. Doing SEO is not a magic, so don’t expect results overnight. SEO consultants, who tell you that they will make your website appear at the top on Google search rankings in just about a week or so, are simply fooling you. They are trying to take shortcuts. These shortcuts may rank your page at the top for the time being but will not be successful in long run. So always stress your SEO consultant to go for long term results. This will be more beneficial for your business.

4. SEO Consultant Should Focus On Return On Investment (RIO)

The ultimate goal of doing a SEO of your website is to generate business and earn profit through your website. So your SEO consultant should not be solely focused on ranking but he should also put efforts in finding different ways to generate traffic into your website and how convert them into your prospective substantial return on all the investments that you make on doing the SEO through the consultant. He should be able to build a good brand awareness of your company over the internet and help you in earning good revenue through your website.

These are some of the most important things that should be on the top of your mind while hiring a SEO consultant. These points will definitely help you in doing your job with much ease and knowledge.

SO Happy Hunting!!