What Is A Social Media Aggregator Tool And How Is It Useful?

A social media feed aggregator tool gathers posts from social media channels. Aggregator tools enable content moderation before publishing the content on the websites or social media walls and so they also get the name – content aggregator tool.

Social feed aggregator tool drives user-engagement by using user-generated content along with branded content in a powerful way. Brands create phenomenal experiences by bringing customers to their digital channels to engage with their content. This is given because social media has become one of the most highly preferred platforms for people to share content with the global audience. Nowadays, brands are obligated to use social media for engagement and interaction with their customers as well as for their advertising and marketing. All small or medium scale business you observe is using social media effectively to increase their sales.

Benefits of a social media content aggregator tool-

SUPPORT FOR REAL-TIME CONTENT

Social media feed aggregator tools save for you plenty of time because they fetch posts from social media networks and display them immediately on social walls. These feeds are streamlined and posted to the display wall in real-time. This feature can be highly beneficial to a brand when they’re running a campaign on social media and responses are requested there itself. This also creates an interactive atmosphere thereby pushing other followers of a brand to get socializing and sending their entries to the brand campaign. In result, your brand gets rich user-generated content.

LOW-COST TECHNICAL APPROACH

Social feed aggregator tools and social media walls work on automation, which does not require human intervention for content removal, curation and display. Considering technical advancements where automation is a task that allows brands to extract posts from the social web in seconds, the same can be approved or rejected via automated filters built in the content aggregator tool for detecting inappropriate content and removing that from being streamlined to the display of a social media wall. The Low-cost approach towards technical automation makes social media aggregator tools profitable for brands.

RICH USER-GENERATED CONTENT

Where marketers and advertisers need a break from brainstorming fresh ideas for marketing and their search ends, open the gates to brand followers who with their unique ideas and approach will bring the brand rich user-generated content consisting of pictures, videos, feedback and more. A brand does not have to spend heavily on this and merely request its followers to send in entries and responses relating to any subject, poll or campaign by using a particular hashtag (The brand must provide its followers of a hashtag here). After having received a rich supply of UGC, a brand can simply use a social media content aggregator tool and aggregate posts for the social wall display.

AUTHENTIC SOCIAL PROOF

Content aggregator tools are the source of authentic content from real customers and users of a brand. These serve as a proof of authenticity and quality services of a brand product or service over transparent marketing tactics. Create an authentic brand story by using rich UGC from the loyal followers of the brand itself and let it impact the potential customers who today prefer real experiences and feedback.

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Created on Oct 3rd 2017 07:02. Viewed 771 times.

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