7 Effective Ways to Get Benefit of Social Media for Hotel Marketing

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Hotels, restaurants and resorts activities revolve around social media and creating a strong online presence. They fetch user-generated content via hashtag to promote their place on social media platform and attract more customers. You need to make sure that the content is effective enough and in the right place through content marketing.

Apart from Facebook and Instagram profiles, you need to do effective online marketing to make your place preferable on all social media platform.

Remember 7 things while creating a social media strategy for your hotel:

1. Get an insight about customers reviews

These days’ people read online reviews about your place and then decide if they really want to visit your hotel/restaurant. You can improve your services by reading a review online and at the same time, you can appreciate the positive comments.

2. Build new customers

You can post about upcoming offers online and start a conversation with new customers by using a specific hashtag. Using a perfect advertising strategy attracts more customers and it builds the trust about your brand.

3. Organize hashtag campaigns

Create a specific hashtag campaign to run contests and share exciting offers online using your hotel’s hashtag to attract customers. The hashtag campaign encourages new customers to visit the place and share the experience online. If you have an existing hashtag, you can organize the competition which will encourage the regular customers to visit your place regularly.

4. Build the relationship with existing customers

You need to be in touch with the existing customers to maintain a strong relationship with them. The regular customers can also serve as brand ambassadors for your hotel/restaurant as they’ll promote your place by posting their experiences on the various social media platform.

5. Embrace user-generated content

People are super active on social media when it comes to sharing about their holidays. You can fetch the user-generated content via your hotel’s hashtag to display it on the big screen. People decide their destination on the basis of crowd-sourcing generated content available on social media. UGC helps you to keep your website up-to-date as you can embed it on your website to attract more customers.

You can also display the fetched content on a live social wall at the reception to encourage the diners and travelers to share posts on the social media. The social wall will keep the new customers updated about your place.

6. Update your social media profiles

The first thing people visit before deciding a place to visit or dine is the hotel’s social media profile. Keeping your profile up-to-date is the best marketing strategy as it highlights everything about your place. You can upload an attractive cover photo or make a short video highlighting your place. You can also show behind the scenes highlighting your place to engage customers. Performing all the activities above mentioned above will make the task easier for customers while deciding a place to stay or dine.

7. Share your guest's experiences on the social media platform

Everyone shares their experience of visiting a new place on their social media profile. You can collect their posts enjoying at your place and share it on your social media account to show gratitude. People are thrilled to witness their posts shared hotels official site. You can also write a post online thanking your guests for staying at their hotel/resort.