How Social Media Wall Can Boost Your Event Marketing Strategy

A Social wall displays visual online content that appeals visually to a wide range of audience. This creates a scintillating response and increases your visual footprint.

It is a good marketing strategy too as it creates a "word of mouth" marketing for the event. In today's world of selfie lovers, a social wall is the best way to attract a crowd who would love to post selfies with the wall on social platform escalating your marketing strategy on it's own.

2. Increases Audience Engagement

Let's face the truth! Who doesn't love to see himself/ herself on a big screen? And if it has a wide public outreach then it's just cherry on the top. Well, Social media wall gives the exact opportunity to the audience of an event, hence, increasing their engagement in the event.

This encourages the attendees to post more about your event and let others know what they are missing out. That's the cascaded marketing advantage these social walls provide. The audience markets for your event for you without even you paying them to do so.

3. Creates A Community

​Engaging attendees of an event through social wall displaying their online feeds on a big screen links them together through the different hashtag campaigns, live Instagram feed campaigns, Twitter feeds etc. This creates a sense of community among the audience and the probability of them responding to you in the future likely increases.

4. Creates A Buzz About Your Event

A social media wall is a great way to create a dialogue about your event. This not only attracts audience for your present event rather it also prepares an audience base for the next year from those who missed it this year but heard about it or seen it on a social wall somewhere.

A social wall encourages it's audience to post more about your event online thus creating a buzz about it.

The more socially active a brand or an event marketing strategy is, the more it is popular among the masses. It doesn't allow the spark of the event to fade away for days even after it is over. This ensures more attendees to your event the next year.

5. Helps You Identify Your Target Audience

A social wall allows you to know the likes, dislikes, preferences and behavior through the real-time online feed. This helps you to identify your target audience and approach them in a better way.

Engagement of the audience on the social wall through contests like Maximum ReTweet Leaderboards, Selfie contests, Maximum Social Activity, Questionnaire etc. also helps to target your audience.

6. User-Generated Content

The attendees would relate more to the event if they find their content, their photos, their videos and their posts up on the social wall. This will make them other people see their content on your social wall thus spreading a word about your event and enhancing your marketing.

This also increase their engagement in the event.

7. Generates ROI and Sponsors Revenue

Social wall helps to engage with the attendees which encourages them to make future purchases beyond the show.  This generates Return of Investments (ROI) which is directly a measure of the efficiency of a social media marketing campaign.

Logo Placement and co-branding of the sponsors on the social wall along with live social media feed also helps in the generation of sponsors revenue.

Popping up of discounts, offers, endorsements of a brand are some smart way to grab attendee's attention and please the sponsors at the same time.

SOME POPULAR SOCIAL MEDIA WALL AGGREGATORS

Now when you are all fixated on using a social media wall for your event, you need to be sure of certain aspects before you choose a vendor to provide with a social wall and required expertise to use it efficiently and effectively for your event.

Your social wall must be able to moderate and filter out the bad content from the live social media feeds that will be displayed on the wall. The feed should be live and updated so that the content does not become repetitive or irrelevant to your event.

The aggregator must have access to most of the content on social media platforms and make sure that the people who are not on social media could still contribute to the wall through SMS integration and public hosting features.

The aggregator must also provide you with the required analytics giving you information about the influential contributors, engagement on the wall and ROI of the whole campaign.

Last but not least, the whole social wall setup along with the technical expertise must suffice within your budget.

Here is a list of some top and trusted Social Media Wall Aggregators and Vendors who give the sense of reliability, flexibility, ease, aesthetic appeal, customization and compatibility to their users.

• ​Hootfeed by Hootsuite - This social wall aggregator provides you with real-time Twitter feeds and also captures audience questions on Twitter related to the event. This increases audience engagement by multifold.

• Taggbox - This social media aggregator lets you display social media feed from various platforms like Twitter, Facebook, Instagram, Linkedin etc. It also comes with the features like moderator to filter out the content, Analytics to measure the overall performance of the wall and customize the theme according to your own criteria.

• Everwall - This social media aggregator is known for it's speed. It collects and posts feed onto the wall within seconds thus giving the audience a surreal experience.

• Tint - ​​It is not just a social media aggregator. It also allows you to display social media content on your website or in online ads.

SUMMARY

Social media walls are the new age marketing tools which have proved their worth not as just optional but mandatory. These are digitally valuable in generating audience engagement and interests and cascade their ways towards new and existing users and converting into prospective buyers.