How to encourage more guests for Hotel Industry?

by Taggbox SocialWall Display Social Media Feeds On Any Screen

The hotel industry is one of the most dynamic industries amongst all. In hotel industry, user experience is the key so it is very important to keep an eye on every single opinion of the customer. They share the review of the experience of the hotel on the social media and it can affect the online reputation of the hotel.

One bad review or one bad comment can ruin the online reputation of the hotel. So, it is very important to stay online aware of the social media as now it is highly common that people check in at the hotel and post their reviews dauntlessly.

The positive side of Social media is all the content will be user-generated content. Using user-generated content in the hotel premises or hotel rooms can maximize lead generation and promotion of the product. As the content comes from the user, you as a hotel will have lot more content to leverage for future marketing which is a win-win situation.

Here are some tips to increase user Engagement for hotels:

1. Post Images and videos of behind the scene:

Today’s customer wants to be aware of everything even the how the dish is being prepared or who is the chef preparing the dish. So give your customer sneak peak of behind the scene of your hotel. Also, you can tell them how you procure the groceries and other items or celebrate employee birth anniversary and post it on the social media. This technique brings transparency between the hotel and the customers which bring trust and improve the brand value of the hotel.

2. Respond to the replies of the customer:

It is a must-have habit that you always monitor your social media conversation on different channels to engage them sincerely. Especially hotel marketers must respond to the review, tagged posts and tweets of the customers. Whether the post is good or bad all must be addressed to the customer by the marketing team. This creates a positive image in the mind of the customer.

3. Display Your Hashtag Feeds with Social Walls:

Social media wall are the hashtag walls that aggregates post from all the social media through and display it on the screen. You can display these social walls in the hotel lobby area or in the rooms and suites for increasing guest attraction. Social wall absorbs the guest attention and encourage participation of guests. It can also become a marketing move as a user would love to come on the social wall (even for few seconds) for which they will post on the social media about the hotel and that would create audience engagement.