5 Strategies on How to Use Social Media to make your Event Stand Out

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Gone are those days when people used to roam around places to do promotions for their events or activities. Now, organizers focus on spreading the word on social media platforms and plan different strategies to make their event successful.

Promoting an event has become a fun activity. Planning a promotion for an event on social media will increase your audience as well as followers.

You need to design the strategy for your event and online posts for social media. We have come up with social media strategies that will give your event a right direction.

1. Embed Facebook Event Page on your Business Website

A lot of people have adopted the strategy of creating a Facebook Event page and gain popularity of audience. If you want to connect to thousands of people online and offline both, creating a page is the aptest thing. Most of the people have synced their Facebook with mobile; this keeps them aware of the upcoming events.

Create a unique name for the Facebook event page; this will attract the audience online. Make sure the cover photo for the page is informative as well as attractive. After all, who wants to visit a dull page?

2. Create a unique #hashtag

The most effective way to use social media for event marketing create a simple and unique hashtag which the audience can remember. Brands and event marketers are trying to create a strong social media presence. Hashtags will help you to generate user-generated content for events. A lot of brands have practiced hashtag campaigns to make their brand popular among the

customers.

The most essential point before creating a hashtag is to

recognize the target audience. After analyzing the social media activities of the audience, curate the campaign.

Make sure you use the hashtag over your social media platform, press releases, etc.

3. Live stream your Event using Instagram Stories

Live streaming your event will give you a clear picture about who is your target audience and in what kind of content they are interested in. It was Instagram that first launched Livestream and since then the followers has increased.

The best part is that if you are connected to your audience on Instagram, it will automatically send a notification about your live stream. The latest trend on Instagram is the Q & A session, wherein your users can ask anything about your brand or event and you

can reply to them on the same.

4. Create a Social Media Wall for your Event

To make your event popular and effective, you can create a Social Media Wall for event and display on a digital signage in real-time. You can collect all the posts from social media platforms with the help of a hashtag. You can curate the user-generated content from platforms such as Twitter, Instagram, Pinterest, etc.

The Social Media Wall will provide an interactive element for the audience. It will encourage the audience to post with the specific hashtag on their social media about the experience and fun they had at the event. The social media post will engage the customers more with your brand property.

5. Humanize your event

You can make your event engaging and fun by showing Behind the Scenes moment to your audience. You can show them how you had a gala time as well as hard work to put up such a great event. #BTS will keep your audience engaged and build trust too.

The points mentioned above will surely boost your event and add benefits to your brand. Hopefully, you will use social media to make your event a successful one.