Things you must do for attracting sponsorship for iOS event app

Posted by Kathy Griffin
1
Nov 25, 2015
151 Views

It is an undeniable truth that an iOS event app is an integral part of a successful event. The more you interact with your attendees, the more successful your event becomes. And probably the best way to interact with your target audience is through an Android event app. While a percentage of your attendees might be using platforms like iOS or Android, some of them might prefer using Windows Phone or BlackBerry. If you develop a web-based app which can be run on all mobile devices, irrespective of the respective platform, it becomes way easier for you to communicate with your attendees. But developing an event app is an expensive affair and that is why you need plenty of sponsorship. If you have already developed an event app, but are not able to entice sponsorship for the same, here are some simple, yet effective ideas to follow -

 

·         Promote your app thoroughly – If you are thinking of getting sponsorship, you might have also developed some enticing sponsorship packages. Now you have to promote the app well so that your target audience get to know about these. When you approach a sponsor, the first question that he usually asks is how much promotion you are planning for the event app. The more you promote the app, the more people will be using it, and the more exposure your sponsors will get. This is why you need to have a well-promoted event app which works seamlessly for everyone.

 

·         Rate your sponsorship package the right way – Price of the sponsorship packages is one of the major aspects that you need to take care of. If you think that high price is one of the main reasons why potential sponsors are turning down your offer, you might reconsider the structure of the sponsorship package. Remember whoever wants to sponsor your event, want to get the attention of your attendees as this will result in leads, and leads will result in sales.

 

·         Keep a track of everything – Since the entire digital marketing industry depends on analytic, it is essential to keep a note of actionable insights and trends. Every event that you are organizing, offer valuable data. Sponsor pricing, engagement and activity of attendees, and other metrics might help you determine the success rate of the event, based on which you can make further decisions. One of the best ways to collect data about your event is to have a mobile application for events with built-in analytic tool, which  you can regularly review. You can get real time feedback from your customers which can help adjust your event app promotion and messaging during the event. You can also use the event app once the event is over. Check out which sponsorship strategies worked best, so that you can develop more convincing value propositions. If you get to know which sponsors were satisfied with the exposure and attention they received, you can hire them time and again for the upcoming events.

 

These are the ways in which you can attract sponsorship for event application.
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