How to entice sponsors with your event mobile app

Are you planning an association conference, a trade show or a corporate event? If yes, you might be looking for new sponsorship opportunities and revenue streams and this is where an event mobile app helps you out the best. As recent studies show, usage of mobile event app has increased to a great extent, mainly because of the consistently increasing usage of mobile devices. Due to the increased popularity of apps for events, sponsors are trying to gain exposure through these apps. If you are wondering how to entice sponsors, here are some simple ideas to follow -

 

·         Try to get multiple sponsors for a lower buy-in – At times, you might not get a sponsor who wants sole sponsorship of your event. In a situation like this, you can consider offering a lower cost to all the sponsors or exhibitors who are ready to share the attention of your attendees. If your mobile event app is designed efficiently, it should have the capacity to host multiple sponsors. Make sure the advertisements of each of the sponsors keep rotating on various pages so that each of them gets noticed. Make sure you keep a proper balance between the usability of the app and the advertisements. Don't overload the pages with tons of ads as this will disturb the look and feel of the app. This might also act as a big turn off for your users and they might lose interest in the app.

·         Offer exclusive sponsorship – Just like you can allow multiple sponsors to invest in your mobile apps for trade shows, you might come across sponsors who want to get the entire attention of your target audience. If theirs is the only logo, present in your event app, that they will receive the maximum possible attention, which will help them achieve higher conversion rates. Consider featuring the logo of the sponsor on each of the pages of the event app so that they get the exposure that they want. If they are the only sponsor talked about by your attendees, they will be more than happy to pay the price. This is probably the most popular and effective way to entice sponsorship.

·         Consider using enhanced exhibitor listings – The main objective of your sponsors is to get the attention of your attendees and they can go to any extent for achieving the same. Keeping this in mind, you can offer exhibitors enhancement packages. These packages will allow them to distribute promotional materials like PDF brochures, product presentations, flyers, videos and inventory lists. They can also upload their social media links or logos. You can also give the exhibitors a chance to use the app for passing around discount codes and exclusive coupons. This method has proven to be successful at many events. These types of enhanced listing packages help exhibitors draw crowd to their booths.

These are some of the best ways following which you can entice the sponsors of your event using the mobile event app.