How to promote an iOS event app using social media

Due to the increasing usage of mobile devices, it has become quite common among the event planners to develop mobile event application for each of the event that they organize. No matter whether you have joined the event management industry of late or you have been associated with the industry since the past few years, you might have clearly understood that mobile event app is an integral part of event. Whether you need to develop an iOS event app or an Android event app, you should promote the app thoroughly. And social media, being the most popular channel to reach your target audience, you must use it extensively to promote the apps.

 

Things that you need to do for promoting event apps

Developing an event app requires a lot of effort and time. You might have spent plenty of sleepless nights for creating the best possible app. Therefore, you would surely like to let your attendees know about it. While you can inform them about the mobile event application with an email or through a newsletter, using the different social media channel is thought of to be a more effective option. Here are some ideas how you can promote mobile apps for trade shows using social media -

 

·         Planning ahead is important – Planning is the key of your social media dominance. You need to create posts that resonate the thought of your attendees. Quite obviously, it takes a lot of effort and time to create such posts. However, these posts lead to high adoption rates and are effective in terms of popularizing the application. Consider questions like which social network would be appropriate to share the content, what content your audience should see and how often should you push out the messages. 

·         Utilize pictures to a great extent – If you find that a large percentage of your target audience are highly active on Instagram or Facebook, you can share some photographs. Using images is a good way to make a post stand out. Consider posting general messages like 'Download the app' with photos of early adopters using it or screenshots of the app. You can also arrange a countdown to the app's release in the app stores. Every day, a new message will be posted, mentioning either a feature of the app, or a tip to use it. You should also attach a relevant app image with the post.

·         Use proper hash-tags – By putting a hash-tag in front of a social media post, you can turn that word into a searchable word. It brings up all the conversation that is related with that hash-tag. Make sure you add the hash-tag to all the posts, related to the event. This will ensure that your attendees get to see it while following the on-line conversations regarding your event. While choosing a hash-tag, make sure it is short, but informative and explanatory so that your attendees can understand.

 

Apart from doing these, you can also use videos to popularize an event app.