Recruitment Sales Techniques for Online Recruitment - Propellumby Deepthi Udyawar Digital Marketing Manager
Recruitment is often likened to a sales job. And when you really think about it, it does sound true. Recruiting is all about finding the right candidate for a job and finding the right jobs for candidates. However, being persuasive and influential without coming across as forceful is a trick every recruitment sales person needs to know. Here are some techniques to try when you recruit online:
Research the jobs you intend to sell
As a recruiter, your online recruitment business is bound to require enough research for you to truly interest top candidates. And without understanding the job you intend to sell, you can hardly be successful in your attempts. Communicating with hiring managers and finding out the different work cultures can give you an edge in finding candidates for jobs and vice versa. Rather than relying on the usual parameters such as qualification, you can come across candidates that are more suited to the profile based on the analysis you make once you get to know what the job entails.
Study the industry
Competing with some of the best recruitment brands needs an edge that can keep you a step ahead of the rest. Studying the industry is one way to excel. This involves figuring out the problems that most candidates face, the issues that clients or employers deal with, and the factors that push them forward. Finding solutions comes easy when one is familiar with what generally goes on and which aspects have failed to work in their favor.
Use your knowledge to your advantage
One thing someone working on recruitment sales needs to remember is that their knowledge and experience can often be more reliable than a candidate’s hunch. Considering all the challenges as opportunities to come up with solutions is one way to use your experience to your advantage. Another advantage to this is realizing exactly what kind of candidate would be suitable for the job vacancy you are on the hunt for. No matter how unprepared the candidate may feel about filling the gap, your knowledge due to recruitment sales is sure to hold more value and certainty.
Be creative in advertising your jobs
Advertising for a job requires more than just posting about the vacancy. Candidates these days are as interested in the packaging of the advertisements as the job itself. The quirkier the job posts, the higher the interest generated in the particular job. Apart from drawing a good crowd, creative job advertisements also ensure the luring of quality candidates who appreciate the talent to make the hiring company seem approaching. Rather than a fear that most candidates feel when they first think of interviews, quirky and creative job descriptions replace that fear with a sense of excitement and give candidates something positive to look forward to.
Recruitment sales have been beneficial to both candidates and employers with the improvement in the quality of candidates seen so far. This has certainly made the online recruitment business a pathway to rely on across all industries.
Created on May 22nd 2019 04:37. Viewed 252 times.