HR Analytics in Reshaping Talent Acquisition

by Deepthi Udyawar Digital Marketing Manager

Acquiring talent has seen a great change from the way thing functioned earlier to the way things function today. The use of HR analytics software has revolutionised talent acquisition to a great extent, allowing companies to focus on hiring with a deeper analysis of the impact of their decisions. Here’s how HR analytics has helped in reshaping talent acquisition and retention of said talent in recent times:

Gathering insightful data

HR analytics might be a newer segment in talent acquisition but not the task of data collation. Where one would earlier manually collect and collate the data, the use of HR analytics software spurs the process on for a quicker data obtaining. While data is relatively easy to gather, the interpretation of said data needs to be accurate to create precise strategies. Having a specialist on-board who is familiar with analytics, its use, and the methods of interpretation is the best way to ensure the collection of meaningful and insightful data.

Understanding individual differences

Most employees differ based on social interactions and the way the way things functioned within their previous companies. This makes accepting most cultural norms within a company difficult for many. Research through HR analytics prove that what one company’s employee may find beneficial or motivating may not be viewed the same way by an employee of another company. It is therefore vital to understand these differences when it comes to talent acquisition.

Differentiating basis skills

Most companies differentiate between employees or classify them in terms of their job descriptions or profiles. The best way to interact with or classify your employees is on the basis of their skills. Giving the employee tasks that fit his or her expected work profile rather than the skills he or she possesses can, at some point or another, lead to your company losing out on reaching an important goal. HR analytics can help a great deal in helping your scout for and retain multi-skilled talents.

Highlighting company USPs

Most candidates these days actively seek out offers from certain companies while keeping others as backups, thereby forming an opinion of their own about these companies. Highlighting your company’s Unique Selling Points (USPs) to aid company branding is one method of redefining or reshaping talent acquisition.

Allowing HR professionals to explore newer avenues

Most HR professionals are hardly involved in processes other than recruitment. Giving your HR team to explore various other avenues and bring HR analytics into these avenues for better performance and output is sure to benefit your company in the long run. It will also be one step toward reshaping the way your company functions, giving your HR team the opportunity to have a say in the placement and allocation of resources that they have met and understood the capabilities of during the recruitment process.

Talent acquisition is sure to take a turn for the better with redefined strategies that shed a different light on the entire process of hiring.