Product photography for e-commerceby Tran Cong SEO
You should remember 80% of what they saw and 20% of what they read. Great influence on attracting customers to your online store. You can take great pictures even with modest equipment by following a few golden rules.
Why product photography is important
The first impression
When someone visits your website, their first attention will be on your image. Buyers want to capture information quickly, using images to decide whether images provide complete information about the product. So the quality of your photos determines whether your customers will stay on your website and ultimately make a purchase.
In fact, 37% of marketers consider visual marketing to be their most important form of content. Eye-tracking studies show that customers pay attention to visual information that "displays content relevant to the work in progress".
An image that represents your brand
The quality of your image is also linked to the perceived value of your product and your brand's image. Beautiful photos increase trust, increase conversion rates and keep customers visiting the website. So by making your customers miss you with a good image, helps your item to grow steadily.
Quality photos, especially when your product is in context, can create an emotional connection. Product images are being used to tell a story that is memorable and increases trust. With quality contextual images, you're also selling experiences and creating lasting relationships with buyers.
Let's take a look at a few simple tools and rules, how to get great product images even on a limited budget.
All that you are looking for is available: product photography
The basics make images look professional
Product photography can be challenging, but if you follow these simple instructions and don't exceed your budget. Here are the basics:
Choose a camera
It doesn't necessarily mean that the camera is expensive, you should put money into the lenses for better image results. If you already have backdrops, lights, and tripod, you can start shooting your product already.
If you are new to product photography, you should use whatever camera you have. Even your phone can shoot. Once you get the hang of it and make money from product photography you can upgrade to better equipment.
Image quality is based on how you use your camera and a few crucial points, not necessarily what to do in your camera.
Keep a neutral background
A consistent background helps a lot during the process, if you want your images to look evenly on the website. You can buy a white or gray background, you can use craft paper and tape it against the wall. Background color creates beautiful images that are consistent with the background color of the website, pleasing the eyes of the viewer.
Lighting when shooting
Light can be a bit of a hassle, you need a basic understanding of them - mainly reflections and shadows - to master the light. If you can use natural light, that is the light that is almost always best. A good setup is to put a table near a large window. This allows you to have a soft amount of light with soft shadows. If the shadow is too sharp, you can set a white board to reflect the sharp shadow.
Keep in mind that direct sunlight is often too harsh, creating harsh shadows that can worsen the image.
See instructions for capturing window light products with your phone.
Use a tripod for sharp shots and a uniform shooting angle
Firstly, if your camera allows you, set it to a small aperture giving your entire product depth of field into focus and make it look sharp. A small aperture (high f / stop) and slowest shutter speed to balance exposure.
That's where your tripod comes in. While taking long exposures at a slow shutter speed, if your camera is not fixed, your image will be blurred easily. A tripod helps to reduce blurred images and keep the right angle if you are shooting a lot of products.
Post-processing is crucial to getting the perfect final image, giving your shop a professional look. Sometimes the background has imperfections or too little light the background is not as white as it is on your website.
Removing the background, or even adding shadows to look more realistic, can be a good idea. For image processing solutions for background removal and background removal needs, consult Pixc - you can upload and return within 24 hours to receive the finished product. You can try it for free.
How to take good pictures
There are a few crucial deciding points in product photography and once you master them, photography becomes a lot easier. These include, choosing the background, choosing good lighting, keeping a steady hand, using the right amount of correction.
Commitment to your method
If you are outsourcing it is important to hire the right photographer who understands the needs of ecommerce.
If you go the DIY path, work hard step by step until you learn how to take good photos. Don't underestimate the amount of time it takes to achieve the quality of photo editing and background removal.
Learn tips for product-specific photography
When you're ready to go deeper, learn tips for photographing specific types of products such as footwear or clothing products.
Include photos in context
To enhance the store's appeal, consider taking some photos of your products, so that they can resonate better with customers. Take the guerrilla style and then polish them in post-processing. You can also use user-created photos, retouch them, and add testimonials. These are great mediums for social media and engaging content.
Continual editing and optimization
Editing is important for consistency and adding a shine to it makes them look professional. Keep your fundamentals in mind and create an edited theme or template (also known as a "style guide") so that you have a unified look across your product line.
Editing can mean simply removing the background, cropping, or adding text. However, the more serious post-treatment can include adding shine, color correction, color variation, and creating invisible mannequins to clothing. Regardless of what your editing might cause, it is always worth the time and effort to stand out from the competition.
Arrange to take photos
Once you have a scientific work history, write it down so you can delegate tasks as you grow your store. Even if you already have the basic DIY equipment, having a streamlined process will save you and your team a lot of time and trouble.
Teach your team basic camera and lighting skills, the importance of a tripod, how to create a beautiful backdrop.
Record your process, including exact distance and angle, stick it on the wall. This will help you automate photo capture and editing and get good images in no time.
Your photo depicts your product's perceived value and drives customer loyalty and trust. Your customers rate your products and brands based on those images so you do your best to make them look better.
Created on Dec 5th 2020 13:59. Viewed 167 times.
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