Importance of Product photography in E-Commerce Businessby Studio Kirmack Sales Executive
Let us talk about the product images as the important aspect of E-commerce business, or is it?
Do not underestimate the importance of creative product photography for an e-commerce business, as this is one of the most powerful tools for selling the product. Humans are visual beings; our brain processes the information based on what we see. Some studies show that people remember about 80% of what they see and 20% of what they read. Also, according to various studies, it has been found that the millennials who are more prone to e-commerce shopping opt for visual search capabilities in the digital platforms.
The important thing that connects the audience to e-commerce platforms is the photos of the product. Magnificent images will help to improve the sales of the products. Here some of the tips are mentioned for Creative Product Photography for how your product should look online based on what you sell.
Simplicity & minimalism is essential
The most important part is that your product must be in focus. Do not put too many visual elements in your photo, which will dwarf the actual product. The background should be solid grey, white, black, or light in color. The background should be brightened, and shadows are any must be removed. The editing of the E-commerce photography Cape Town must be minimal. According to which, around 22% of the products are returned by the customers since the ordered items look different from those in the photos. Also, the elements that can divert attention from the product needs to be minimized.
Engage a good photographer service
High-quality photos of the product send out a message to your customer that you are passionate and serious about your business, and that assures those more about security. But great photos don't mean anything if they take a lot of time to load on the screen; in such cases, the bounce rate on your platform will be too high. Hence, be careful about the size of the images; if the customer has to wait for more than 5 seconds to load, you will lose the customer.
If you are of the idea that hiring a professional photographer is too expensive, you will be proven wrong in the long run since it will cost you opportunities to save money. Ensure that the images are neither blur nor pixelated.
Details in the photo are the key
Plan the photoshoot with your photographer in detail. Explain to him what it is you are looking for in the final image, plan the background lighting, edit, and create a final unique template. Once all the details are final, all the product photos should be photographed in the same way and conditions. When there is consistency in the photos, the customer can easily browse them to pick the product they are looking for.
These suggestions can help you to optimize your future shopping strategies for the customers. Shopping on e-commerce platforms is a visual experience, which means that your product images are an important part of the listing.
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Created on Feb 18th 2021 00:38. Viewed 144 times.