Important Points to Know about E-commerce Website Design
Since the advent of internet, shopping is just a click away. With rising number of online shoppers, e-commerce websites are becoming immensely popular. Today many website owners want to design an e-commerce website, which will increase their sales.
So, what should be the qualities for a user-friendly business website? If you have the desire to launch such a website then you should have the commitment and expertise. To make a successful website design, you can also seek help from professionals.
There is no special layout for an ecommerce website design, but it does have some features which make it complicated and distinct from others. It is designed with a clear purpose that it should be able to attract visitors.
To make things happen you need to keep certain things in mind, e-commerce website should sell products to the visitors. So, here are some basic rules for designing an e-commerce website:
First, the user must be able to find product. So, showcase the product well, then you should be able to seal the deal with a consistent checkout process.
Most shoppers like to check out the price first instead of other aspects like customer service or product details. One of the biggest reasons why shoppers do not buy anything is that they are looking for is that they do not get the desired products. A website design company should understand this phenomenon.
Know Your Visitors and Categorize them
A website design should be able to cater to different users in an integrated user interface. Your job is to help those users who do not know what they are looking for. Some users need more help at hand while others come to the website just for a casual browsing. Usually there are three kinds of shoppers: the recreational shopper, power shopper, and reluctant shopper.
Power shoppers: They are interested in adopting sophisticated shopping styles. For such shoppers your priority is to provide a user friendly search bar and place it at the top right hand corner of the website.
Reluctant shopper: These shoppers are usually nervous and reluctant about the shopping. They are rater uncomfortable and are less tech-savvy and in fact they need more guidance for their shopping experience. One of their greatest concern is privacy and security.
Recreational shoppers: Such kind of shoppers would spend an entire day on a website but would hardly buy anything. They are impulsive and adventurous in their shopping habits. These shoppers love to go for visual treats like beautiful pics, featured items, unique surprises and unbeatable deals.
What Other Points to Consider?
Once the shoppers find the product, there are high chanced for conversion. Your goal is to add the particular product in his shopping cart. There are different ways of arranging the product detail page. There are many important components that help to retain the shopper’s interest and more likely to make the purchase.
Product Images
Humans love to see a good quality photos which is one of the vital points before showcasing your product. If you are able to provide only one photograph then it should be free from all sorts of distraction with a neutral colored background. Make sure that the product is not overtly accentuated that it takes confused the shopper.
Product Price
Price can be a vital reason why shoppers can abandon your website and try to look for the same product elsewhere. Well you can do something to let this deal happen. For this you need to display it boldly and clearly. Do not allow the registered users add the products to their cart before showing them the price.
Product Reviews
Go for product reviews because social media influence does matter. Well you can tell about the qualities of the products through flowery lines but customers will not believe it till users confirm them about it. Here the word of mouth works. So be ready for positive and negative feedbacks.
These are some of the points to be taken care of in context to a professional ecommerce website design.
So, what should be the qualities for a user-friendly business website? If you have the desire to launch such a website then you should have the commitment and expertise. To make a successful website design, you can also seek help from professionals.
There is no special layout for an ecommerce website design, but it does have some features which make it complicated and distinct from others. It is designed with a clear purpose that it should be able to attract visitors.
To make things happen you need to keep certain things in mind, e-commerce website should sell products to the visitors. So, here are some basic rules for designing an e-commerce website:
First, the user must be able to find product. So, showcase the product well, then you should be able to seal the deal with a consistent checkout process.
Most shoppers like to check out the price first instead of other aspects like customer service or product details. One of the biggest reasons why shoppers do not buy anything is that they are looking for is that they do not get the desired products. A website design company should understand this phenomenon.
Know Your Visitors and Categorize them
A website design should be able to cater to different users in an integrated user interface. Your job is to help those users who do not know what they are looking for. Some users need more help at hand while others come to the website just for a casual browsing. Usually there are three kinds of shoppers: the recreational shopper, power shopper, and reluctant shopper.
Power shoppers: They are interested in adopting sophisticated shopping styles. For such shoppers your priority is to provide a user friendly search bar and place it at the top right hand corner of the website.
Reluctant shopper: These shoppers are usually nervous and reluctant about the shopping. They are rater uncomfortable and are less tech-savvy and in fact they need more guidance for their shopping experience. One of their greatest concern is privacy and security.
Recreational shoppers: Such kind of shoppers would spend an entire day on a website but would hardly buy anything. They are impulsive and adventurous in their shopping habits. These shoppers love to go for visual treats like beautiful pics, featured items, unique surprises and unbeatable deals.
What Other Points to Consider?
Once the shoppers find the product, there are high chanced for conversion. Your goal is to add the particular product in his shopping cart. There are different ways of arranging the product detail page. There are many important components that help to retain the shopper’s interest and more likely to make the purchase.
Product Images
Humans love to see a good quality photos which is one of the vital points before showcasing your product. If you are able to provide only one photograph then it should be free from all sorts of distraction with a neutral colored background. Make sure that the product is not overtly accentuated that it takes confused the shopper.
Product Price
Price can be a vital reason why shoppers can abandon your website and try to look for the same product elsewhere. Well you can do something to let this deal happen. For this you need to display it boldly and clearly. Do not allow the registered users add the products to their cart before showing them the price.
Product Reviews
Go for product reviews because social media influence does matter. Well you can tell about the qualities of the products through flowery lines but customers will not believe it till users confirm them about it. Here the word of mouth works. So be ready for positive and negative feedbacks.
These are some of the points to be taken care of in context to a professional ecommerce website design.
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