How To Get Most Of SEO Through Internal Link Building
Do you want to kill two birds with one stone in SEO world? Well, here I am talking about website’s usability and search engine ranking. Internal linking of pages is often overlooked when it comes to elements of website development.
It is well known fact that when websites link to each other, major search engines value for the phrase and term used as anchor text. It is the highlighted text in the link and used to increase credibility of a website in order to improve its ranking. Usually people try to place their website’s link on reputed websites. Usually contextual link is effective in improving website’s ranking for targeted keywords. This is also suggested by most link building service provider.
Does Link Building Matter?
Links from other website are crucial part of search engine optimization technique and is important to determine page worthiness. In other words, it would not be wrong to say that without incoming links, the pages will not rank in major search engines. In addition to this, search engines will find links to your website and it is given importance.
There are other ways to get links from a website that has already been indexed. The importance of links for Google has been coined by the term ‘Google Bombing’. It is one of the best ways to understand the concept of anchor text. It is a practice to influence the results displayed by Google by using massive amount of same anchor text which is pointed to a specific web page. Usually the subject or the content is completely unrelated to the anchor text and does not even have that keyword or phrase in its content. Most of the time, it is made for humor or for political reasons.
What is Google Bombing?
The first case of Google bombing was reported in 1999 for the term ‘more evil than Satan himself’. But the final SERP ranking would point to Microsoft website as it was for its owner Bill Gates—a joke claiming that he was antichrist and was more evil than Satan himself. The most famous case of ‘Google bomb’ was on June 1st, 2005 for the term ‘miserable failure’. This led to the official website of George W. Bush.
Why Contextual Links Matters?
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Today contextual linking plays an important role to give you better ranking. The text content of your website is filled with opportunities that have the potential to pass link to other pages of the website. This way, the users can find their destination. To work on internal linking strategy it is better to scan the entire website, page by page, and section by section. From user’s point of view, see where would it make some sense to insert contextual links to other pages that would help the readers get their searched stuff easily?
According to link building services, make sure you use keywords and phrases that would help you to land on destination pages. Use varying keywords and phrases so that you do not end up using the same phrases in the anchor text.
If done so, it will look artificial both in the eyes of users and search engines. All you have to do is to make sure that the targeted keywords are highlighted in the destination page in some form or the other. Links are more effective if anchor text link is shown up on the page.
Surrounding Links: How can These Help?
Even surrounding text can help a website to get good ranking. This way you might want to tweak the paragraphs and sentences around the links in order to improve the value of contextual links. When you are done with this, make sure you get feedback from users and ask them whether it looks natural or not.
Some pages of your websites might get more inbound links than other pages. These pages tend to rank well while compared to other pages of the website. Link building service providers ask you to make use of Google Webmaster Tool, Yahoo Site Explorer or Analytics to find out which pages are doing well and which have least traffic. In this way, you can strengthen the pages that have less traffic by pointing towards contextual links.
Just keep in mind that internal links do not carry the same weight as links from other websites, but still they bear importance. For more information read SEO Articles.
It is well known fact that when websites link to each other, major search engines value for the phrase and term used as anchor text. It is the highlighted text in the link and used to increase credibility of a website in order to improve its ranking. Usually people try to place their website’s link on reputed websites. Usually contextual link is effective in improving website’s ranking for targeted keywords. This is also suggested by most link building service provider.
Does Link Building Matter?
Links from other website are crucial part of search engine optimization technique and is important to determine page worthiness. In other words, it would not be wrong to say that without incoming links, the pages will not rank in major search engines. In addition to this, search engines will find links to your website and it is given importance.
There are other ways to get links from a website that has already been indexed. The importance of links for Google has been coined by the term ‘Google Bombing’. It is one of the best ways to understand the concept of anchor text. It is a practice to influence the results displayed by Google by using massive amount of same anchor text which is pointed to a specific web page. Usually the subject or the content is completely unrelated to the anchor text and does not even have that keyword or phrase in its content. Most of the time, it is made for humor or for political reasons.
What is Google Bombing?
The first case of Google bombing was reported in 1999 for the term ‘more evil than Satan himself’. But the final SERP ranking would point to Microsoft website as it was for its owner Bill Gates—a joke claiming that he was antichrist and was more evil than Satan himself. The most famous case of ‘Google bomb’ was on June 1st, 2005 for the term ‘miserable failure’. This led to the official website of George W. Bush.
Why Contextual Links Matters?
Today contextual linking plays an important role to give you better ranking. The text content of your website is filled with opportunities that have the potential to pass link to other pages of the website. This way, the users can find their destination. To work on internal linking strategy it is better to scan the entire website, page by page, and section by section. From user’s point of view, see where would it make some sense to insert contextual links to other pages that would help the readers get their searched stuff easily?
According to link building services, make sure you use keywords and phrases that would help you to land on destination pages. Use varying keywords and phrases so that you do not end up using the same phrases in the anchor text.
If done so, it will look artificial both in the eyes of users and search engines. All you have to do is to make sure that the targeted keywords are highlighted in the destination page in some form or the other. Links are more effective if anchor text link is shown up on the page.
Surrounding Links: How can These Help?
Even surrounding text can help a website to get good ranking. This way you might want to tweak the paragraphs and sentences around the links in order to improve the value of contextual links. When you are done with this, make sure you get feedback from users and ask them whether it looks natural or not.
Some pages of your websites might get more inbound links than other pages. These pages tend to rank well while compared to other pages of the website. Link building service providers ask you to make use of Google Webmaster Tool, Yahoo Site Explorer or Analytics to find out which pages are doing well and which have least traffic. In this way, you can strengthen the pages that have less traffic by pointing towards contextual links.
Just keep in mind that internal links do not carry the same weight as links from other websites, but still they bear importance. For more information read SEO Articles.
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Comments (2)
Albertde Rio6
HR Manager
Very rightly said Trev, Internet linking also helps in enhancing authority of the blog and write up too.
Trev Pearman7
IM Coach IMMACC mbr
Internal linking for a website is often overlooked... yet it does add immense value to the automated 'bots' that come crawling....