Although it has its roots elsewhere, rodeo is about as American as apple pie and baseball. It is a favorite activity for people across the country and draws competitors from college prep boarding schools and professional circuits as well. It is an activity of tradition and has drawn the attention of many brands who possess the legacies of tradition as well. One brand that has become synonymous with rodeo is Wrangler, and that tradition continues to shine.
A Growing Brand
Wrangler has become the go-to brand of jeans for the American cowboy, and the Wrangler website gives viewers a history of the brand. The company began with a modest start under a different name making quality work apparel. Through a series of mergers and changes, the current Wrangler brand of jeans that the public knows today was introduced in 1947. Soon after, a number of professional rodeo cowboys endorsed the jeans.
After the initial endorsements from various professional rodeo cowboys including rodeo great Jim Shoulders, Wrangler became a face of rodeo. People from college prep boarding schools as well as other walks of life are able to recognize the brand and its association with the sport. Now that Wrangler has become a big-time company, there is little doubt that it will continue to sponsor rodeo events for years to come. In addition to rodeo, Wrangler has also been a sponsor for the late NASCAR driver Dale Earnhardt and recently for his son. As long as people buy jeans, Wrangler will most likely continue its run of success.
Continuing Tradition
Whether one prefers Wranglers or Levis, folks from all over have enjoyed the sport of rodeo for many years. Young competitors in college prep boarding schools and older ones in professional circuits know the enjoyment of the sport well. One can only hope that this tradition will continue for years and decades to come.
Hayden Ratliff is an academic writer for Fusion 360, an SEO and content marketing agency. Information provided by Wasatch Academy. Follow on Twitter.