Short-Form Content Writing Examples for Websites
Short-form content writing is a good way of content marketing. It allows businesses to provide a complete overview of the topic in simpler and smaller sentences, covering the most important parts of the topic.
Many businesses use short-form content writing for content marketing purpo
ses on their websites. All businesses choose their content length based on their objective of content writing.
If you choose to write short-form content for content marketing, then let us know about a few short-form content writing examples for websites.
What is Short-Form Content for Websites?
A short form of content for websites is articles that provide a detailed overview of the topic but does not delve very deep into the topic. This makes the content crisp, to the point and easy to grasp.
The main function of this type of writing style is to keep the audience engaged. This type of content makes sure that a person reads the whole thing before leaving the site.
A short-form content length ranges from 700 to a maximum of 1500 words. In this much length, you can write around six headers. This allows you to cover all important parts of the topic while keeping it crisp and readable.
Examples of Short-Form Content for Websites
A website of websites can have blogs of different sizes. Some blogs finish within 1500 words, while some require more than that. Here we are going to talk about short-form content writing examples for websites.
Blog Posts
Blogs are one of the biggest spaces in a website where you can find tons of content if it is an established business. These blogs help a business to generate digital reach among the people and generate leads inside and outside the country.
There are both short-form and long-form content writing examples in blog posts. However, a short blog post is a good choice if you want to increase your organic traffic because of its mobile-friendly nature.
SEO Content Writing
SEO content writing is an effective way of content writing where a mix of art and science can help to develop productive web content. It requires research work to find out relevant keywords that are suitable for the website and art to incorporate those keywords in specific places of the article.
A short-form content, well optimised for SEO, is a great content marketing strategy for businesses. However, it is not so easy to incorporate so many keywords in a short content naturally.
Other Website Content
Other website content includes the about page, product page, home page, and more. All of these content writing examples are optimised for SEO so that the search engine can find and index them.
A short and crisp content in these pages can help raise the engagement and make people read the whole page till the end. This lets them know about the whole thing on that page rather than only a few parts in a detailed way.
Advantages of Short-Form Content for Websites
There are many advantages that you can avail if you write short-form content for your website. Here are some of them.
Information-filled content
This type of content contains the bulk of data in a small number of words. This allows people to read less and understand more, ultimately making the topic more interesting.
No Fluff Information
Often, large articles have irrelevant information. This wastes the reader’s time and loses their focus and engagement. However, for short articles, it is less probable to have fluff data.
Mobile Friendly
It is difficult to read long articles in a mobile phone because of the small screen interface. As it can be stressful and lacks engagement. However, a person can read a short content within minutes, making it viable for mobiles.
Increased Engagement
A short-form content has information in the format of bullet pointers and one-liner descriptions for different headers. This keeps the engagement high as there are no long paragraphs to read.
Universal Audience Friendly
Almost everybody prefers short and crisp articles over long and bulky articles. This helps to get more reach and generate business leads.
Steps To Develop Short-Form Content for Websites
Content marketing is an essential part of a business’s marketing endeavour. Here are a few steps that you can incorporate to develop short-form content writing examples for your website.
Know your Audience
Make proper research on your target audience. Know their objective of reading the content and understand if they would prefer short content or highly detailed content.
Analyse Your Competitors
Analyse what your competitors are doing to get a second opinion on your decision. Also compare their content marketing objective with yours. Look for ideas and find their problems, and combine them to understand the key to a perfect content.
Do Keyword Research
Know your topic and research relevant keywords that fit best for your website. Remember, not always are the top-ranking websites the best keyword choice for your website. It depends on your website’s domain authority.
Create a Wireframe
Once you are done with the research work. You must develop a wireframe where you will jot down all the subtopics of the main topic that you are going to write about. After this, calculate the average number of words for each header to keep it within the word count.
Start Writing
Once you are done with research work, start writing your content. Craft engaging lines and try to maintain curiosity in your content. Be clear and concise about your content. Always keep content quality over the number of words.
Optimise for SEO
In long-form or short-form content writing examples, optimising your content for SEO is the most important step. Incorporate your primary and secondary keywords in appropriate places and maintain the keyword density. Add meta title, meta description and other on-page elements in SEO.
Analyse the Performance
Once you write and publish your content, keep a track of its performance through Google Analytics. Know the amount of traffic it is procuring in a period of time. Keep a track of the number of sessions and actions taken in a website to understand the well-performing part of your website and the problems that have to be resolved.
Tips To Develop Short-Form Content for Websites
Here are a few website content development tips that you should keep in mind before starting to write short-form content writing examples.
Know Your Audience
Before starting to write an article on a topic, it is important to know your target audience. This will help you to know how to structure your content and what information to fill in it.
Keep it Short and Precise
Do not overexaggerate some things just for the sake of it. Always keep the user experience your first priority. Google wants you to create people-first content, which means focusing on the quality of the content.
Avoid Excessive Jargon
Jargon is considered a short form of words or words that we do not use in a common communicative language, such as PF and ESIC. This can be overwhelming for the readers and make them leave the site.
Final Thoughts
Short-form content is a great content marketing strategy to raise audience engagement and increase your online reach. The short-form content writing examples for websites, such as short blog posts and footer content, can generate more intuition about your product and services in the minds of the customers and make them search more about the topic.
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