How SEO Writers Choose the Best Content Topics for Digital Marketing

Choosing the best topics to write content on for digital marketing requires a strategic approach coming from various factors such as your content marketing goals, audience requirements, current trends and more.

90% of businesses use content marketing to grow their organic reach and generate business leads and exponential ROI through content marketing.

Choosing the best topics for article writing is not just finding the trending topics in your niche. It takes a great deal of planning to determine the way you want to present your article and find a way to finesse it to lure your audience to become your customer.

Here is a comprehensive guide on how to choose the best content writing topics for your business’s digital growth.

Objectives of Content Writing For Digital Marketing

Choosing the best topic for content marketing depends on the objective you are trying to reach with content marketing. For instance, if you want to aggressively increase your sales, you will go for directly business-related topics with multiple CTAs in the content. Here is a list of the top reasons why businesses invest in content marketing.

• Increase Their Organic Reach

Reach is a precious asset for businesses. Traditionally, businesses used to spend numerous years and a lot of money to gain this reach. Today, content marketing is a common way businesses reach their target audience.

Providing value through your content organically attracts the target audience, and while they read your blog, they get to know about your business.

• Generating Content Marketing ROI

Mostly, people search for an article when they intend to solve a problem. Providing valuable information and letting people know how you can solve their problem with a finesse and multiple CTAs can help you generate exponential ROI. However, you need to know the best topics for article writing that your audience will most probably search for.

• Generating Business Leads

Social media is trending these days, and people believe social media marketing is enough to gain reach. However, website content is always where they land to find validation of your goods.

Content writing in digital marketing becomes compulsory if you have a B2B business, as you need to provide details of your business and prove your value to them instead of just luring them to your business.

• Establish Brand Authority

Your target audience will search for articles in your niche to find answers. Regularly providing insightful information to them generates a sense of loyalty and increases your business authority. An authority over your competitors helps to make you the first preference when they intend to buy a product you sell.

Factors Affecting The Choice of a Topic For Content Creation

Content writing in digital marketing is one of the primary concerns for businesses due to its persistent effect on the target audience. However, choosing the best topics for article writing in your niche is the first and foremost thing you need to get right to have results. Here are some factors that affect your choice during topic selection.

• Current Trends and Competition

The number of topics you can write in your business niche is finite. Moreover, an article performs the most in the first 2-3 months after posting. Identifying current havoc related to a topic in your business niche and posting it when it is trending will give you the best results you can expect from that article.

• Ranking Keywords

Professional content writers with an SEO background know how to do a proper keyword research. There must be a balance between a keyword’s search volume and the keyword difficulty. Your choice of keyword in your content depends on your website’s DA or Domain Authority. Even writing a great article with a high keyword difficulty but with a low DA can cause your article to not rank on the SERP.

• Brand Speciality

Blindly following trendy topics may cause you to lose your business’s uniqueness. You need to find your speciality in services or products and promote it in your blogs.

For instance, both Acko and Star Health are insurance companies. Both of them provide health insurance. However, Acko specialises in motor vehicle insurance and travel insurance, making them unique.

• Target Audience

The best topics for article writing for your business depend on the demographics of your target audience. If you do a competitive analysis, you will find that both insurance companies, Acko and Star Health, have different audiences. Acko caters to a younger target audience while Star Health is for relatively older people.

You will find their choice of topics is different and is optimised as per their target audience’s convenience.

Steps To Choose The Best Topics For Your Business

Now that you know your business goals and understand the factors affecting your choice of topics. It is time to implement this knowledge in an organised way to choose and post the best topics at the best time.

1. Analyse Your Audience

You know what problem you are solving with your product or services. This will help you delve deeper into your audience’s interest. You can create topics that will hit directly in your audience’s pain points and gain instant conversions.

2. Do a Thorough Keyword Research

Now that you have a set of topics in your mind, optimise them as per the keywords that people are searching for. Do a keyword research using online tools such as Semrush and Moz to consider the various factors such as keyword search volume, keyword difficulty and your DA and choose keywords that suit you.

3.  Analyse Your Competitors

Make a list of your direct and indirect competitors. Analyse their blogs and find the topics they are covering. Identify the content type and article length they are following. Find relevant and highly searched content that they have not posted yet. This will give you an idea to optimise the best topics for article writing in your niche as per your business needs.

4. Identify Current Trends

Stay updated with the latest innovations in your industry. Use this news to develop articles to stay ahead of the curve. You must also explore which type of service is trending in your audience.

Suppose you own an online investment platform, and you identify that intraday trading is trending. You can write blogs on these topics to gain instant organic traffic.

5. Write SEO Optimised Articles

Without any delay, start developing your articles and optimise them for SEO so that your search engine can recognise your search intent and show it to the right audience.

Types of Content Used in Content Marketing

There are various types of content you can post on your website and other platforms to boost your overall digital presence. Your topic depends on the medium you are using to do your marketing. Here is a list of various content types you should develop to boost your digital growth.

• SEO Optimised Website Blogs

People are smart enough to know that advertisements are sugar-coated. A study proves that 70% of people prefer learning about a company through blogs and articles rather than ads. It helps to establish brand authority, drive and retain audiences with the help of engaging and informative blog posts.

• Service Pages

The topic you choose should resonate with your business. Then, only you can introduce your product or service after you hit their pain points. This will bring them straight to your service pages. Now, Service pages act as a resource for website visitors who are in the research phase of their buyer's journey.

• Off-Page Article Writing

Off-page articles are blogs that you do not directly post on your website, but use them to gain backlinks. This helps to raise your authority and makes it easier for your on-page articles to rank on SERP. Topics for this content are related to your product but do not have direct CTAs to your business.

• Others

Other content writing consists of social media posts and email writing. These are also great ways to introduce your business to your target audience. However, the way of presenting the topic here is more fancy than blogs.

Final Thoughts

Now, to sum up, we know that to choose the best topics for article writing, you must know your business objective, strategically develop or derive relevant topics, enhance them for SEO, and incorporate them via various types of Content marketing platforms.

However, generating topics is the first step in content marketing, driving audiences to become customers requires finesse in writing abilities that professional writers know how to do. Otherwise, just increasing your organic traffic will bring you no good.