Why Ideal Blog Post Length Matters in Startup Content Marketing

Blog post is one of the most effective ways of content marketing in 2025. Most businesses, whether they are startups or established businesses, incorporate content marketing to generate audience, gain their trust, make them their loyal customers and hence generate sales.

In order to rank your blogs higher in the SERP (Search Engine Results Page), you have to incorporate various content optimisation techniques like doing keyword research, choosing primary and secondary keywords, incorporating LSIs and more.

Other than the mandatory SEO (Search Engine Optimisation) techniques, there are other ways to optimise your content based on your content type and your audience. One of them is your blog post length, which varies based on your objective and various other reasons, which we will discuss further.

Why Does Blog Post Length Matter

There are some technical factors that determine an ideal blog post length for your content. However, they are secondary, your primary objective is to know your audience’s search intent, identify the amount of details they might need from your topic and then write accordingly.

Your main objective must be to provide quality content that is engaging and does not bore your audience with fluff content or leave then incontented with scarce information.

Here are some factors that determine the importance of your blog post length.

• SEO (Search Engine Optimisation)

It is important to publish quality content for your audiences. But the searh engine will not crawl your content if ot does not have a minimum number of words. In simpler words, it will not consider your content fit to be on the SERP without a minimum word length.

• Audience Engagement

You should identify what your readers want from your content and how much content can be overwhelming for them to digest. Suppose you are writing a blog on travelling for children, you cannot write about visa and insurances as these may be overwhelming for them.

•  Readability

Your blog post length determines the paragraph length of your content. Generally, while reading a long blog post, you will see chunky paragraphs and a detailed overview. However, a school student will not prefer such chunky paragraphs and will get out of your blog post immediately.

•  Level of Details

Knowing the level of detail you can incorporate into your topic is very important while developing your content, especially while you are doing content marketing for startups. They have a chance to build a good first impression on their audiences.

Types of Blog Post Length

There are different ideal blog post lengths depending on your content type and your target audience’s search intent. The blog post should provide quality content to your audience while adhering to the best SEO practices possible. Here are a few types of blog post lengths.

• Short Content

A content having words ranging from 200 to 600 words is considerewd as short content. Generally these type of content is used to provide news updates or instant information to the audience. You can use this type of content as a subpart of another content as they generally struggle in SEO.

• Medium-sized Content

This type of content length ranges from 700 to 1,400 words. Medium-sized content is a good choice for most intellectual topics. Good content developers can provide in-depth information to their audience while engaging them throughout the content.

• Long Content

Content that has more than 1500 words is considered long content. Generally, this type of content is used to provide in-depth knowledge about vast topics. This type of blog is very suitable for SEO as there are tons of opportunities to naturally incorporate primary and secondary keywords and LSIs.

What Factors Determine Your Ideal Blog Post Length

Writing content instantly after knowing your topic is not the right way. There are a few things that you have to understand before writing a blog and keep them in mind while writing your blog. Here is a list of them.

• Audience Satisfactory

Knowing your audience is the first and foremost objective of any marketing strategy. In content writing, you can determine your blog post length by understanding the level of information your target audience needs and how much information is enough for them.

• Content Topic

If you are writing on a complex topic that needs breaking up, then obviously your content will be long to make it appropriate for reading. However, if you are writing content on a simple topic, then it must end within 800 words. You can explain a simple topic, but be considerate of providing fluff information.

• Post Frequency

Content marketing via blog posts is a continuous event. So, you have provide content in regular intervals to be in the market. So being realistic with your content developing capacity while maintaining the quality is very important. It is ideal to be precise with your information and not add fluff to your content.

• Your Funds

Most companies including startups, outsource their content requirement to various content writing agencies to utilise their time for other operational purposes. To know how to choose a Content Writing Agency, you must scrutinise their work platform, reviews and past work records. Make sure they are providing human-based content and have a reasonable price for their services.

Ideal Blog Post Length for Different Objectives

As we know, there is no ideal blog post length for all types of content. Rather it varies on various factors. However, here is a generalised overview of the average word length of a blog as per Semrush.

As per Semrush, the average blog post length is 1425 words that reflects a growing trend towards medium-sized content. However, a blog post length ranging from 1500 words to 2500 words tend to perform the best in terms of SEO and website traffic and audience engagement.

Longer posts is good for SEO as the writers have a greater opportunity to incorporate their keywords naturally. It is also a more detailed overview as the reader does not have to go anywhere else to get their information.

As per a LinkedIn post from Neil Patel, where he has examined over 2500 blogs to understand the whole concept of blog post length in 2025. Here is what he has found.

• Content having more than 3193 words is appropriate for creating backlinks

• A blog post having more than 2481 words is ideal for SEO.

• Content having an average of 1249 words is shared among people the most.

• Content having more or less 1000 words is appropriate for Thought Leadership

• Content having an average of 805 gets the most comments.

• 521 words is best for people opening their website from mobile phones.

• Content having 321 words or fewer is not crawled by the Google search bots and hence is useless.

Final Thoughts

You do not consider the blog post length unless you dive a little deeper into SEO. Remember, your first and foremost objective should be to provide quality content based on your target audience. Try not to white fluff information for the sake of word count and also try to write more than 500 words in a content to make your content SEO friendly.

However, it is important to know what number of words is currently preferred by people these days and how many words is engaging for people to go with the flow. And generate as many audience as possible.