Ideal Blog Length to Rank Higher with Unique Content

How much do I write? This is a question that has bothered every writer ever. The right number of words that you will require to resonate with the audience and also help in landing on the SERP can be confusing initially.

So, if you are a writer and want to decide on your ideal blog length to rank higher, this piece is for you. Find all of the answers to questions revolving around the topic by reading ahead.

How Did the Ideal Blog Length Change Over Time?

The ideal blog post length has changed multiple times since it became a good source of information in the early 2000s. In the starting days, there was a trend of short content, which would be around 750 words. As time passed, content became more comprehensive and ranged around 2500 words.

Recently, it has become shorter as blogs of approximately 1400 to 1500 words are taking up the SERP. However, there are varied suggestions regarding the ideal blog length to rank higher. The following table presents the best possible length for a blog according to different experts.

Kinds of Content by Length

There are primarily 3 kinds of content based on their lengths. They are short-form, mid-form, and long-form as described below:

1. Short-Form Content

Short-form content generally ranges from 300 to 1000 words. It is mostly used to write product overviews and special announcements. At this point, blogs of this kind might add little to the ranking of a website. However, short-form blog length is rising with the popularity of crisp and to-the-point information.

Suited industries for this content type: 

• Tech

• Fashion

• Recruitment

2. Mid-Form Content

Mid-form content ranges from approximately 1000 to 1500 words. It has been found that the average length of a blog ranking first on Google SERP is 1500 words. Moreover, 1400 words are also considered an ideal blog length to rank higher.

Suited industries for this content type: 

• Retail

• Manufacturing

• Marketing

• Food

• Travel

3. Long-Form Content

Comprehensive and in-depth information is imparted through these kinds of blogs. The long-form content ranges from 2000 to 4000 words. It has also been found that a blog post with more than 2000 words has a higher possibility of appearing on the first page of the SERP.

Suited industries for this content type:

• Finance

• Fintech

• Sales

• Healthcare

Other Factors that Make a Big Difference

Having a set blog length to rank higher is good. However, it can be limiting if the content being written doesn’t take into consideration other factors as listed below:

1. Impact of Industry Type

The type of industry that you are catering to highly impacts the number of words you need to write. The essence stands in creating unique content. Concentrating on providing value and avoiding fluff is helpful.

For instance, an informational blog in finance might need more words than any news or gossip blog regarding latest trends. This establishes that mid or long-form blog length is suitable for informational blogs, and short blogs are better for news.

2. Impact of Content Type

Multiple kinds of blogs rank higher; some of them are lists, and others are in-depth guides. Determining the kind of blogs you want to write might pave the way for finalising the blog length.

For instance, the ideal blog length to rank higher if you are writing a list is around 1000 to 1500 words. On the other hand, if you writing a comprehensive guide, going for a long-form blog will be better.

3. Impact of Content Goal

Goal of a content is something that it wants to achieve. Therefore, the goal can be anything, such as high share volume, lead conversion, and more. Keeping in mind the goal you want to achieve, is also good for determining the blog length.

For instance, if you want to improve your brand's awareness, you might target a higher share volume. For this writing, a short to mid-length blog on a trending topic might be best suited.

How to Determine the Ideal Blog Length?

There are a few factors that you need to consider when determining the ideal blog length to rank higher. These factors include:

1. Your Target Audience

Always take your target audience into account when setting the length of your blog post. This will help you in keeping the content to the point and avoid fluff.

If a concept can be summed up in short form, don’t try to elaborate. Trying to fit into the theoretical idea of a perfect blog length might result in poor-quality content.

2. The Selected Goal

What goal do you want your content to achieve? If it is higher sales that you are aiming for, writing product descriptions might be a way to achieve it.

Simply classifying the kind of content to write might be very helpful since all kinds have different lengths you can target. For instance, an ideal blog length to rank higher for listings is generally between 1000 and 1200 words.

3. The Search Intention

Search intent refers to the user’s intention while searching for something on the Internet. The user’s search intent can be the determining factor for your blog length while targeting a specific topic.

For instance, a search for ‘top 10 anime to watch’ will be an informational blog and its ideal length will be between 1000 to 1200 words.

Future of Blog Lengths and Writing Trends

Today’s generation consumes short-form content and has an even shorter concentration span. This necessitates the requirement of making shorter blogs. Moreover, with the recent algorithm updates, short forms of content are ranking better.

Thus, the ideal blog length to rank higher on the SERP is decreasing. The audience is looking for content that is to the point and avoids beating around the bush. So, the future of blog length is looking at the rise of short-form content.

Additionally, since AI took over content generation a blog’s length has taken a side track. What matters is that you give out quality content and add value to the reader's life. This is something that makes human-written content win in the fight between AI vs human writers.

Takeaway

The research reveals that the most ideal blog length to rank higher is between 1200 and 1500. However, determining the length of a blog is just the tip of the iceberg. You also need to know the factors that might have an impact on your content visibility.

Therefore, crafting high-quality content which provides value to your audience is what you need to target. Keeping track of the blog consumption trend and new algorithms of search engines will result in higher ranking.