Roadmap to Write SEO Friendly Blog Posts for Beginners

SEO stands for Search Engine Optimisation. This means optimising a content in a certain procedure to make it possible and easy for the search engine to categorize and understand the credibility of your content. It helps the search engine to rank your website on the SERP’s

An SEO friendly blog should have engaging and valuable content with high readability. The main objective of writing a blog post is to gather audience. So, make your content pleasant to the eyes, with proper paragraph breaks.

Let’s understand everything about writing SEO friendly blog posts for beginners.

Define SEO

SEO (Search Engine Optimisation) is a process of optimising a content to improve its visibility on the SERPs (Search engine results page). It is important to drive organic traffic, enhance user experience and get a better conversion rate. 

What are SEO Friendly Blog Posts for Beginners?

An SEO friendly blog post is a blog which has to be developed in a way that search engine can identify and rank that website. To optimise a content for search engine it has to follow some procedures.

When a content is SEO friendly it is already ranked at a good place in the SERP’s. This raises the odds of the users, clicking on the site. All that a blog writer wants is for people to read their blogs and get some value out of it. Optimising the content for the search engines is the kick-start to build an audience and a brand authority.

Types of SEO

In total there are four types of SEO. They are,

1. On-Page SEO

Any optimisation or changes made inside the website or blog post comes under On-page SEO. Here are some of the On-page SEO techniques.

• Optimising the website content or the blog post by putting in the right keywords and developing quality content.

• Write a crisp 55 - 60 letter Meta title. Make sure it defines the content. 

• Use engaging and short headings. Something that the audience will use the exact words to search for.

  
  

2. Off-Page SEO

Off-page SEO consists of all the activities that are done outside of the website to raise audiences and build awareness. The activities that raise brand awareness are.

• Building legitimate backlinks. 

• Raising awareness and building new audiences through social media. 

• Get an influencer to mention your blog or read it out.

  
  

3. Technical SEO

This type of SEO consists of optimising the technical part of the website/Blog. It includes,

• Improving the blog or page loading speed. A statistic from Google has shown that 70% of people leave the site if it does not load within 3 seconds of the click.

• A Blog should have mobile friendly formatting in it.

  
  

4. Local SEO

It means optimising a content to increase its visibility in the local search results. This type of SEO is generally used by businesses with proper physical location.

Steps to Write an SEO Friendly Blog Post

Here is a full step-by-step process of creating SEO friendly blog posts for beginners.

1. Conduct a Systematic Keyword Research

A good SEO optimised content writing begins with effective keyword research and a smart choice of keywords among them. 

You should follow these steps while doing your keyword research.

• Identifying the keyword: Identify popular keywords and other relevant keywords which has been searched by the users recently.

• Search for keyword difficulty: Search for keyword difficulty using Ahefs keyword difficulty checker. One must choose the keyword density according to the domain authority. If a new website with low domain authority chooses the most popular keyword. It will be impossible for him to rank his website.

  
  

2. Use Long Tail Keywords

While writing SEO friendly blog posts for beginners, it is recommended that they use long tail keywords. This type of keyword describes their content in a better way and hence reduces the competition. 

Long tail keywords curtail down the audience to the most relevant ones. This makes the people to spend more time reading the blog.

3. Develop a Top Grade Content

People want to read high quality content which is well researched and provides a value to them. A blog should be informative, to the point and it should contain relevant keywords in it at the appropriate place.

The more value there is in the content, more time users spend on the website. When they spend more time on the website it indicates to search engines that the content is relevant.

4. Create an Eye-catching Meta Title and H1

Creating an exceptional meta title and a good 1st header takes little effort but holds a very high significance in SEO friendly blog posts for beginners. They help to grab user attention and help the search engine to understand your topic.

One can take suggestions by searching that topic on search engine and analyse the type of title the competitor websites have chosen and are now ranking on the SERP’s. For example, a title could be “8 Best Technical SEO Blog for Beginners”

5. Be Mindful of the Content Length

It is not that the longer you write the better your content is. You should choose the best content length for SEO blog posting as per your target audience. 

One must analyse their target audience and understand what type of content they would want. Whether they want short and crisp content or long and comprehensive one.

6. Analyse your Blog Performance

A new blog takes about a month to reach its designated rank in the SERP’s. One must periodically analyse their content performance, the traffic and the number of sessions they are getting.

You must SEO optimise your content if they are not getting the desired traffic.

7. Do Necessary Marketing

Writing SEO friendly blog posts for beginners is not the only thing that a blogger should do.  No matter how good your content is. Marketing the blog around the web to a relevant audience is the key.

This marketing is very important, just like any good bike needs an initial start to run kilometres. A good example of SEO writing needs a worthy marketing to elevate the number of audiences.

Tools to Develop SEO Friendly Blog Posts for Beginners

There are a lot of tools which make the SEO friendly blog post for beginners very streamlined. It helps them while writing and also in the analysis part. Some of them are,

• Semrush: It is a universal tool used for all SEO related practices.

• WordStream: It is used to find relevant keywords.

• Ahrefs: This tool helps to analyse website health. 

• Moz: Moz helps to find keywords, domain authority and rank tracking.

• Yoast SEO: It helps to analyse quality of the content in a blog and suggests changes to be made.

  
  

Conclusion

With unceasing evolution and development, it is necessary to go with the flow and keep yourself updated with newer and better ways. SEO friendly blog posts for beginners have far more scope than basic academic blogs. Web SEO writing is the future for its exceptional benefits over academic blog posts.